Available to hire
I’m a dynamic Brand & Multimedia Designer with over 6 years of experience transforming strategic concepts into high-impact visual presentations.
I excel in visual storytelling, distilling complex information into investor-ready decks, and I maintain strict brand consistency while iterating rapidly based on stakeholder feedback. I thrive in collaborative, fast-moving startup environments.
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Language
English
Fluent
Work Experience
Senior Brand & Visual Designer at DC Design House
November 1, 2024 - May 31, 2026Developed visual systems and promotional assets for major digital campaigns, ensuring brand cohesion across diverse platforms. Collaborated with strategy and content teams to translate raw creative briefs into polished, market-facing presentations and reports. Managed iterative design processes to refine visual concepts based on stakeholder requirements and performance goals. Maintained precise attention to typography, spacing, and layout to ensure all presentation materials met high professional standards.
Marketing Executive / Lead Visual Designer at DC Design House
November 1, 2024 - PresentProvide creative direction and visual alignment across multi-platform entertainment accounts, generating cohesive brand assets for digital and physical touchpoints. Conceptualize and refine print-ready poster arrays, digital banners, and interactive assets in collaboration with cross-functional teams. Manage complex, fast-turn projects remotely, adhering to delivery schedules and asset constraints.
Marketing Executive at DC Design House
November 1, 2024 - PresentLead end-to-end digital strategy and content production, focusing on trend-driven visual storytelling across all platforms. Design high-impact visual assets for paid campaigns on Meta, Google, and LinkedIn, ensuring brand consistency and high conversion. Manage WordPress site aesthetics and execute sophisticated email marketing campaigns via Mailchimp. Develop custom, aesthetic Canva templates to empower clients to maintain brand integrity across their daily social presence.
Creative Lead (Digital Content & Brand Systems) at Dragonfly Design Studio
April 1, 2019 - June 30, 2024Directed the creative identity for high-stakes business development assets, including multi-page digital documents and investor-facing collateral. Coordinated closely with internal stakeholders to translate complex business objectives into clear, engaging, and action-oriented digital experiences. Established master document templates that allowed for rapid internal adaptation while ensuring consistent brand execution. Oversaw project progression from initial brief to final delivery, ensuring all materials were polished, visually engaging, and aligned with client needs.
Creative Operations Lead / Senior Multimedia Specialist at Dragonfly Design Studio
April 1, 2019 - June 1, 2024Directed the complete design lifecycle, illustration style guides, and environmental graphic grids for high-visibility community celebrations and site activations. Produced motion graphics and asset animation using After Effects to support social campaigns. Maintained expansive digital asset libraries with robust version control for remote international teams.
Creative Lead at Dragonfly Design Studio
April 1, 2019 - June 1, 2024Led a full-service creative agency, overseeing the artistic direction and production of high-level digital and physical brand assets. Directed a major infrastructure branding project, creating a comprehensive vector-based visual system and professional brand guidebook. Spearheaded a large-scale cultural digital campaign that achieved 120% growth in social participation through strategic trend alignment. Managed the creative overhaul of a global educational magazine, producing visually distinct editions for four different international markets. Executed 360-degree branding strategies for luxury and medical clients, producing high-energy Reels, motion graphics, and premium signage.
Education
Bachelor of Arts (BA) in Design Communication at Goldsmiths, University of London
January 1, 2015 - January 1, 2018Foundational Certificate in Visual Arts at Lasalle College of the Arts, Singapore
January 1, 2014 - January 1, 2015Bachelor of Arts (BA) in Design Communication at Goldsmiths, University of London
January 1, 2015 - January 1, 2018Foundational Certificate in Visual Arts at Lasalle College of the Arts, Singapore
January 1, 2014 - January 1, 2015Bachelor of Arts (BA) in Design Communication at Goldsmiths, University of London
January 11, 2030 - May 22, 2026Diploma in Design Communication at LASALLE College of the Arts
January 11, 2030 - May 22, 2026Bachelor of Arts (BA) in Design Communication at Goldsmiths, University of London
January 1, 2015 - January 1, 2018Foundational Certificate in Visual Arts at Lasalle College of the Arts, Singapore
January 1, 2014 - January 1, 2015Qualifications
Industry Experience
Media & Entertainment, Education, Healthcare, Consumer Goods, Professional Services, Retail, Software & Internet
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