Drive marketing, brand and communications activity across Europe and North America, aligning with sales and leadership; own campaign execution across digital, content, partner and event channels; lead go-to-market planning, sales enablement, marketing operations and brand development. Define and execute targeted account-based strategies, building multi‑touch engagement across email, LinkedIn, outbound and event-led activity; partner with sales to tailor content to stakeholders, industry and deal stage.

Marketing Manager at OAT.ie

September 1, 2019 - January 31, 2022

Own all marketing, brand and digital activity; manage social media across Instagram, TikTok and Facebook; build and manage the company website; produce marketing collateral and branding assets; enforce brand identity across touchpoints to strengthen recognition and credibility.

Marketing Executive at GoBus.ie

January 1, 2018 - April 30, 2020

Led the full marketing function across digital and offline channels in a regulated transport environment; managed regional campaigns aligned to schedules and service updates; oversaw social media and delivered award-winning digital campaigns.

Marketing Manager at TRC Solutions

April 1, 2020 - Present

Lead the planning and delivery of account-based and demand generation marketing programmes across Europe and North America, aligning activity closely with sales, leadership, and commercial priorities. Own campaign execution across digital, content, partner, and event channels with a strong focus on pipeline growth, deal progression, and market expansion. Plan and execute go-to-market programmes; manage marketing operations, reporting, partner marketing, and brand development. Focus on highly targeted account-based engagement with multi-touch strategies, working with sales to tailor messaging to key stakeholders and maintain engagement through the deal cycle.