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I’m a brand and creative strategist with 10+ years of experience building culturally resonant brands. I specialize in blending creative direction with strategic thinking to translate ideas into cohesive brand worlds that drive engagement, growth, and long-term relevance. I’ve led multi-channel campaigns for both emerging and established brands, and I thrive on turning complex concepts into clear, scalable storytelling across platforms.…I’m a brand and creative strategist with 10+ years of experience building culturally resonant brands. I specialize in blending creative direction with strategic thinking to translate ideas into cohesive brand worlds that drive engagement, growth, and long-term relevance. I’ve led multi-channel campaigns for both emerging and established brands, and I thrive on turning complex concepts into clear, scalable storytelling across platforms.

Madisyn Holland

Brand Strategist, Creative Director, Content Strategist, +7

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I’m a brand and creative strategist with 10+ years of experience building culturally resonant brands. I specialize in blending creative direction with strategic thinking to translate ideas into cohesive brand worlds that drive engagement, growth, and long-term relevance. I’ve led multi-channel campaigns for both emerging and established brands, and I thrive on turning complex concepts into clear, scalable storytelling across platforms.…I’m a brand and creative strategist with 10+ years of experience building culturally resonant brands. I specialize in blending creative direction with strategic thinking to translate ideas into cohesive brand worlds that drive engagement, growth, and long-term relevance. I’ve led multi-channel campaigns for both emerging and established brands, and I thrive on turning complex concepts into clear, scalable storytelling across platforms.

Available to hire

I’m a brand and creative strategist with 10+ years of experience building culturally resonant brands. I specialize in blending creative direction with strategic thinking to translate ideas into cohesive brand worlds that drive engagement, growth, and long-term relevance. I’ve led multi-channel campaigns for both emerging and established brands, and I thrive on turning complex concepts into clear, scalable storytelling across platforms.

Skills

Brand Identity

Experience Level

Brand Identity

Expert

Language

English

Fluent

Work Experience

Brand & Social Strategist at Freelance

April 1, 2020 - Present

Lead brand development, content strategy, and creative direction for emerging and established brands. Build and implement scalable content systems across social and digital platforms (TikTok, Instagram, X). Translate brand identities into cohesive multi-channel campaigns that drive engagement, growth, and long-term relevance. Present strategic concepts and creative direction to clients, balancing performance with brand integrity.

Brand & Social Manager (Director-Level Scope) at Brand & Social Manager @ Fuku

January 1, 2023 - July 1, 2025

Led integrated marketing initiatives across digital, franchise, and corporate channels, ensuring consistent execution across teams while monitoring performance metrics to inform strategy and improve outcomes. Developed standardized playbooks and processes to support new market launches and operational consistency. Collaborated cross-functionally with Operations, Leadership, and external partners to coordinate initiatives and maintain brand standards.

Brand Director at Scoremore / Live Nation

January 1, 2014 - May 1, 2022

Shaped brand identity, voice, and content strategy for major festival franchises including Astro World, Dreamville, and JMBLYA. Built content ecosystems driving 9,000%+ engagement growth and 500k+ audience expansion. Oversaw creative production across digital, sponsorship, experiential, and on-site activations. Led audience communication, fan engagement, and campaign execution across 100+ events.