Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a data-driven digital marketing expert focused on turning insights into measurable outcomes across paid, owned, and earned channels. I thrive on building scalable strategies that align executive vision with on-the-ground execution. I lead with analytics, weave together SEO, content, and conversion optimization, and enjoy guiding cross-functional teams to deliver impact. From podcast strategy to CMS updates and demand-gen programs, I’m passionate about driving demand, growth, and a strong brand reputation.…I’m a data-driven digital marketing expert focused on turning insights into measurable outcomes across paid, owned, and earned channels. I thrive on building scalable strategies that align executive vision with on-the-ground execution. I lead with analytics, weave together SEO, content, and conversion optimization, and enjoy guiding cross-functional teams to deliver impact. From podcast strategy to CMS updates and demand-gen programs, I’m passionate about driving demand, growth, and a strong brand reputation.

L. Wheeler

Marketing Strategist, Brand Strategist, Growth Marketer, +6





I’m a data-driven digital marketing expert focused on turning insights into measurable outcomes across paid, owned, and earned channels. I thrive on building scalable strategies that align executive vision with on-the-ground execution. I lead with analytics, weave together SEO, content, and conversion optimization, and enjoy guiding cross-functional teams to deliver impact. From podcast strategy to CMS updates and demand-gen programs, I’m passionate about driving demand, growth, and a strong brand reputation.…I’m a data-driven digital marketing expert focused on turning insights into measurable outcomes across paid, owned, and earned channels. I thrive on building scalable strategies that align executive vision with on-the-ground execution. I lead with analytics, weave together SEO, content, and conversion optimization, and enjoy guiding cross-functional teams to deliver impact. From podcast strategy to CMS updates and demand-gen programs, I’m passionate about driving demand, growth, and a strong brand reputation.

Available to hire

I’m a data-driven digital marketing expert focused on turning insights into measurable outcomes across paid, owned, and earned channels. I thrive on building scalable strategies that align executive vision with on-the-ground execution.

I lead with analytics, weave together SEO, content, and conversion optimization, and enjoy guiding cross-functional teams to deliver impact. From podcast strategy to CMS updates and demand-gen programs, I’m passionate about driving demand, growth, and a strong brand reputation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Sr. SEO Manager at Service Now

August 1, 2022 - Present

Drove data-driven SEO strategies, produced ROI reports for SEO initiatives, conducted technical audits, improved page speed, and informed content strategy with keyword research.

Sr. SEO Manager at FundBox

February 1, 2020 - Present

Produced 12-month website strategy and roadmap to drive customer acquisitions from search; oversaw CMS updates and ROI-driven design changes; managed contractor agreements.

Sr. Website Marketing Manager at xMatters

July 1, 2017 - Present

Led website strategy with 12-month roadmap to generate net-new leads; improved site performance; launched 'xMatters Free' and guided cross-functional teams in agile processes.

Sr. SEO Manager at Extra Space Storage

March 1, 2016 - Present

Defined SEO requirements; led Local Blog Project for Google Maps content; tested revenue optimization via organic search; improved mobile site for Google's mobile index 2017.

Digital Marketing Manager at LOVE Communications

November 1, 2013 - Present

Crafted digital marketing roadmaps, managed budgets, delivered client reporting, scaled SEO/PPC/Content initiatives, and drove a 550% growth in billable hours over two years.

Marketing and Communications Director at WINN - Women in Nature

April 1, 2023 - Present

Defined quarterly communication strategy, goals, KPIs and roadmap; managed part-time team; created brand guide and supported website design.