Hi! I’m Misty, and I’ve spent the last 15 years as a "narrative architect," bridging the gap between high-level strategy and human-centered storytelling. My career is a unique blend of entrepreneurial grit—having owned my own creative studio since 2006—and high-stakes leadership in both the public and private sectors. Most recently, I led the communications strategy for a historic mayoral re-election campaign in Chattanooga, which achieved a record-breaking 85% victory and expanded our digital reach by 1.4 million users. Whether I’m directing complex visual systems or advising senior leadership on chief message strategy, I am driven by the challenge of translating large-scale missions into clear, credible narratives that move the needle. I am a firm believer in building "high-care, high-performance" cultures where multidisciplinary teams feel both challenged and supported. My background across healthcare, real estate, and government has taught me how to be a dedicated brand custodian, ensuring every touchpoint feels authentic and consistent for the audience. I thrive in "roll up your sleeves" environments, whether that means managing high-budget digital portfolios that deliver a 131% increase in traffic or mentoring talent to push the boundaries of creative innovation. Ultimately, I am a passionate communicator focused on helping mission-driven organizations find their voice and connect deeply with the communities they serve.

Misty Trone

Hi! I’m Misty, and I’ve spent the last 15 years as a "narrative architect," bridging the gap between high-level strategy and human-centered storytelling. My career is a unique blend of entrepreneurial grit—having owned my own creative studio since 2006—and high-stakes leadership in both the public and private sectors. Most recently, I led the communications strategy for a historic mayoral re-election campaign in Chattanooga, which achieved a record-breaking 85% victory and expanded our digital reach by 1.4 million users. Whether I’m directing complex visual systems or advising senior leadership on chief message strategy, I am driven by the challenge of translating large-scale missions into clear, credible narratives that move the needle. I am a firm believer in building "high-care, high-performance" cultures where multidisciplinary teams feel both challenged and supported. My background across healthcare, real estate, and government has taught me how to be a dedicated brand custodian, ensuring every touchpoint feels authentic and consistent for the audience. I thrive in "roll up your sleeves" environments, whether that means managing high-budget digital portfolios that deliver a 131% increase in traffic or mentoring talent to push the boundaries of creative innovation. Ultimately, I am a passionate communicator focused on helping mission-driven organizations find their voice and connect deeply with the communities they serve.

Available to hire

Hi! I’m Misty, and I’ve spent the last 15 years as a “narrative architect,” bridging the gap between high-level strategy and human-centered storytelling. My career is a unique blend of entrepreneurial grit—having owned my own creative studio since 2006—and high-stakes leadership in both the public and private sectors. Most recently, I led the communications strategy for a historic mayoral re-election campaign in Chattanooga, which achieved a record-breaking 85% victory and expanded our digital reach by 1.4 million users. Whether I’m directing complex visual systems or advising senior leadership on chief message strategy, I am driven by the challenge of translating large-scale missions into clear, credible narratives that move the needle.

I am a firm believer in building “high-care, high-performance” cultures where multidisciplinary teams feel both challenged and supported. My background across healthcare, real estate, and government has taught me how to be a dedicated brand custodian, ensuring every touchpoint feels authentic and consistent for the audience. I thrive in “roll up your sleeves” environments, whether that means managing high-budget digital portfolios that deliver a 131% increase in traffic or mentoring talent to push the boundaries of creative innovation. Ultimately, I am a passionate communicator focused on helping mission-driven organizations find their voice and connect deeply with the communities they serve.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Communications & Social Media Lead at Mayor Tim Kelly's Office
January 1, 2023 - December 31, 2025
Directed strategic growth objectives by aligning paid media messaging with high-level stakeholder goals, resulting in a 131% increase in website traffic. Managed high-budget digital portfolios across multiple platforms, overseeing the production of visual and written content to drive brand visibility. Standardized core communications to ensure consistent messaging, tone, and visual identity across all platforms. Drove massive social media growth, increasing digital reach by over 1.4 million users through data-informed content strategy and mission-aligned storytelling.
Marketing & Media Manager at Mayor Tim Kelly's Office
January 1, 2025 - December 31, 2026
Led high-stakes communications strategy for a historic re-election campaign, achieving the largest victory in the city's history (85% of the vote).
Digital Marketing Manager at Siskin Hospital for Rehabilitation
January 1, 2021 - December 31, 2023
Digital marketing management across platforms to drive brand visibility within the healthcare vertical. Health care marketing strategies focused on navigating the healthcare vertical to drive well-being for clients and communities; data-driven KPI optimization and content curation; HubSpot-powered reporting and strategic oversight.

Education

Bachelor in Communications at University of Tennessee, Knoxville
January 1, 1997 - January 1, 2001
Master's in Biblical Studies at Reformed Theological Seminary
January 1, 2002 - January 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Education, Government, Non-Profit Organization, Professional Services