Hi! I’m Misty, and I’ve spent the last 15 years as a “narrative architect,” bridging the gap between high-level strategy and human-centered storytelling. My career is a unique blend of entrepreneurial grit—having owned my own creative studio since 2006—and high-stakes leadership in both the public and private sectors. Most recently, I led the communications strategy for a historic mayoral re-election campaign in Chattanooga, which achieved a record-breaking 85% victory and expanded our digital reach by 1.4 million users. Whether I’m directing complex visual systems or advising senior leadership on chief message strategy, I am driven by the challenge of translating large-scale missions into clear, credible narratives that move the needle.
I am a firm believer in building “high-care, high-performance” cultures where multidisciplinary teams feel both challenged and supported. My background across healthcare, real estate, and government has taught me how to be a dedicated brand custodian, ensuring every touchpoint feels authentic and consistent for the audience. I thrive in “roll up your sleeves” environments, whether that means managing high-budget digital portfolios that deliver a 131% increase in traffic or mentoring talent to push the boundaries of creative innovation. Ultimately, I am a passionate communicator focused on helping mission-driven organizations find their voice and connect deeply with the communities they serve.
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