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I am an international management graduate with a cross-cultural background across Germany, China, and Singapore. I bring hands-on experience in customer and market analysis, and I translate data into actionable insights to support user acquisition, retention, and lifecycle marketing. I have a growing focus on app growth, performance marketing, and data-driven strategies in digital and e-commerce environments. Through internships and roles like Assistant to General Manager (Business Analytics Intern) and Financial Wealth Management Intern, I have developed skills in customer segmentation, KPI tracking, and market research to inform positioning and acquisition strategies. I enjoy collaborating across teams to turn data into practical recommendations that improve engagement and conversions.…I am an international management graduate with a cross-cultural background across Germany, China, and Singapore. I bring hands-on experience in customer and market analysis, and I translate data into actionable insights to support user acquisition, retention, and lifecycle marketing. I have a growing focus on app growth, performance marketing, and data-driven strategies in digital and e-commerce environments. Through internships and roles like Assistant to General Manager (Business Analytics Intern) and Financial Wealth Management Intern, I have developed skills in customer segmentation, KPI tracking, and market research to inform positioning and acquisition strategies. I enjoy collaborating across teams to turn data into practical recommendations that improve engagement and conversions.

Yao Zhendu

Growth Marketer, Marketing Strategist, Content Creator, +2

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I am an international management graduate with a cross-cultural background across Germany, China, and Singapore. I bring hands-on experience in customer and market analysis, and I translate data into actionable insights to support user acquisition, retention, and lifecycle marketing. I have a growing focus on app growth, performance marketing, and data-driven strategies in digital and e-commerce environments. Through internships and roles like Assistant to General Manager (Business Analytics Intern) and Financial Wealth Management Intern, I have developed skills in customer segmentation, KPI tracking, and market research to inform positioning and acquisition strategies. I enjoy collaborating across teams to turn data into practical recommendations that improve engagement and conversions.…I am an international management graduate with a cross-cultural background across Germany, China, and Singapore. I bring hands-on experience in customer and market analysis, and I translate data into actionable insights to support user acquisition, retention, and lifecycle marketing. I have a growing focus on app growth, performance marketing, and data-driven strategies in digital and e-commerce environments. Through internships and roles like Assistant to General Manager (Business Analytics Intern) and Financial Wealth Management Intern, I have developed skills in customer segmentation, KPI tracking, and market research to inform positioning and acquisition strategies. I enjoy collaborating across teams to turn data into practical recommendations that improve engagement and conversions.

Available to hire

I am an international management graduate with a cross-cultural background across Germany, China, and Singapore. I bring hands-on experience in customer and market analysis, and I translate data into actionable insights to support user acquisition, retention, and lifecycle marketing. I have a growing focus on app growth, performance marketing, and data-driven strategies in digital and e-commerce environments.

Through internships and roles like Assistant to General Manager (Business Analytics Intern) and Financial Wealth Management Intern, I have developed skills in customer segmentation, KPI tracking, and market research to inform positioning and acquisition strategies. I enjoy collaborating across teams to turn data into practical recommendations that improve engagement and conversions.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

Chinese

Fluent

English

Advanced

German

Intermediate

Korean

Beginner

Work Experience

Assistant to General Manager (Business Analytics Intern) at Qingdao Jinjiu Catering Co., Ltd.

December 1, 2024 - February 1, 2025

Analyzed customer demographics and behavioral data to identify patterns and support customer segmentation. Evaluated foot traffic and customer data to uncover opportunities for improving engagement and conversion. Conducted market and competitor research to support positioning and acquisition strategies. Tracked and interpreted key performance indicators to support data-driven decision-making.

Financial Wealth Management Intern at Harvest Wealth Management Co., Ltd.

August 1, 2023 - September 1, 2023

Analyzed customer preferences and behavioral trends to support personalized communications strategies. Conducted market and product research to generate insights for client-focused recommendations. Prepared analytical reports and translated findings into actionable insights. Identified patterns from customer interactions to support data-informed decision-making.

Accounting Intern at Shandong Hongda International Transportation Co., Ltd.

July 1, 2023 - August 1, 2023

Processed and analyzed financial data to ensure accuracy and consistency in reporting. Performed basic account reconciliation and identified discrepancies. Supported internal documentation and compliance processes.