I’m a Digital Marketing Manager with 10+ years of experience driving brand growth through integrated campaigns across social media, content creation, influencer partnerships, PR, and performance optimization. I’ve partnered with consumer, lifestyle, food, wellness, and hospitality brands, translating brand strategy into engaging, measurable marketing programs with a hands-on, cross-functional approach that aligns sales, operations, and launches.…

Alicia Galantic

I’m a Digital Marketing Manager with 10+ years of experience driving brand growth through integrated campaigns across social media, content creation, influencer partnerships, PR, and performance optimization. I’ve partnered with consumer, lifestyle, food, wellness, and hospitality brands, translating brand strategy into engaging, measurable marketing programs with a hands-on, cross-functional approach that aligns sales, operations, and launches.…

Available to hire

I’m a Digital Marketing Manager with 10+ years of experience driving brand growth through integrated campaigns across social media, content creation, influencer partnerships, PR, and performance optimization.

I’ve partnered with consumer, lifestyle, food, wellness, and hospitality brands, translating brand strategy into engaging, measurable marketing programs with a hands-on, cross-functional approach that aligns sales, operations, and launches.

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Language

English
Fluent

Work Experience

Digital Marketing & PR Manager at Run-A-Ton Group
September 1, 2018 - Present
Responsible for organic and paid social across Instagram, TikTok, Facebook, and YouTube Shorts for a portfolio of natural food brands. Created content calendars, produced short-form video and photography, wrote copy, and optimized performance. Managed influencer partnerships end-to-end (sourcing, outreach, contracts, approvals, amplification, and whitelisting). Led PR initiatives including press releases, media pitching, product storytelling, and award submissions. Collaborated with Sales and Operations to align marketing with launches, promotions, and retail priorities. Tracked KPIs (engagement, reach, conversion signals) to inform ongoing optimization.
Founder & Social Media Manager (Hospitality, Food, Wellness Focus) at Zestfully
September 1, 2013 - Present
Created and managed social media content directly on brand pages, producing short-form video and photography tied to stays, amenities, dining, and destination storytelling. Collaborated with wellness and hospitality brands to deliver on-brand content aligned with marketing goals and visual standards. Planned, edited, posted, and optimized Instagram and TikTok content to drive organic engagement. Managed community interactions through comments and DMs to support brand affinity and audience growth.
Area Sales Manager & Social Media Manager at Dang Foods
July 1, 2016 - September 1, 2018
Supported regional social media content and localized marketing initiatives. Built partnerships with local influencers, wellness advocates, and event partners. Executed in-store programs and activations to support brand awareness and trial. Provided field insights to inform marketing and retail strategy.
Territory Manager & Social Media Specialist at Manitoba Harvest
June 1, 2013 - July 1, 2016
Produced educational and lifestyle content for social media, blog, and email channels. Supported influencer partnerships and community growth initiatives. Collaborated cross-functionally to align social content with retail and field priorities.

Education

B.A. at Rutgers University
January 1, 2009 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Consumer Goods, Retail, Professional Services