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Hello! I'm Terry Liu, a Packaging & Brand Designer focused on visual systems and print production. I enjoy shaping cohesive brand identities and packaging that performs across retail and e-commerce, while aligning campaign visuals with product photography and social touchpoints. I thrive on collaboration with marketing, production teams, and photographers to deliver on-brand storytelling that resonates with consumers and elevates shelves, websites, and social feeds.…Hello! I'm Terry Liu, a Packaging & Brand Designer focused on visual systems and print production. I enjoy shaping cohesive brand identities and packaging that performs across retail and e-commerce, while aligning campaign visuals with product photography and social touchpoints. I thrive on collaboration with marketing, production teams, and photographers to deliver on-brand storytelling that resonates with consumers and elevates shelves, websites, and social feeds.

Terry Liu

Packaging Designer, Brand Designer, Graphic Designer, +2

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Hello! I'm Terry Liu, a Packaging & Brand Designer focused on visual systems and print production. I enjoy shaping cohesive brand identities and packaging that performs across retail and e-commerce, while aligning campaign visuals with product photography and social touchpoints. I thrive on collaboration with marketing, production teams, and photographers to deliver on-brand storytelling that resonates with consumers and elevates shelves, websites, and social feeds.…Hello! I'm Terry Liu, a Packaging & Brand Designer focused on visual systems and print production. I enjoy shaping cohesive brand identities and packaging that performs across retail and e-commerce, while aligning campaign visuals with product photography and social touchpoints. I thrive on collaboration with marketing, production teams, and photographers to deliver on-brand storytelling that resonates with consumers and elevates shelves, websites, and social feeds.

Available to hire

Hello! I’m Terry Liu, a Packaging & Brand Designer focused on visual systems and print production. I enjoy shaping cohesive brand identities and packaging that performs across retail and e-commerce, while aligning campaign visuals with product photography and social touchpoints.

I thrive on collaboration with marketing, production teams, and photographers to deliver on-brand storytelling that resonates with consumers and elevates shelves, websites, and social feeds.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Packaging Designer & Photographer (contract) at Moira Cosmetics

November 1, 2024 - February 1, 2025

Strengthened brand consistency across multiple beauty SKUs by developing packaging for retail and e-commerce channels. Aligned packaging and campaign execution by collaborating with marketing and production teams, and directed product photography for social and brand touchpoints.

Packaging Designer (Freelance) at Vesta Fitness

October 1, 2024 - February 1, 2025

Supported product launches and retail visibility by designing packaging systems and brand collateral for commercial gym equipment. Strengthened campaign storytelling across touchpoints through brochures, ads, digital assets, and art directed photo and video content.

Packaging Designer (contract) at Leaner Creamer

May 1, 2024 - October 1, 2024

Improved shelf visibility and reinforced brand cohesion through packaging redesign for health and wellness products. Extended the brand across retail displays and promotional materials while keeping packaging aligned with production requirements.

Graphic Designer (Freelance) at Whale’s Bar & Grill

June 1, 2021 - March 1, 2022

Elevated brand presence and customer experience through redesigned menus, merchandise, and marketing materials.