Kyle Nairn

Responsible for developing demand generation strategies to help meet MQL & SQL targets for multiple products. Conceptualized an omni-channel campaign approach, built and updated workflows and automation in HubSpot, and ensured accurate reporting. Served as the main liaison between sales, brand, product marketing and executives to align on quarterly demand targets and growth initiatives. Leveraged analytics to create projections and drive actionable insights for future campaigns.

Owned end-to-end omni-channel campaigns for multiple product categories. Developed content and built automation/workflows in HubSpot to support demand generation, coordinating with cross-functional teams to ensure campaigns progress through each GTM stage and meet reporting requirements.

Main liaison for all marketing deliverables across business groups and product categories (emails, direct messages, leads, landing pages, and other digital assets). Collaborated with analytics to filter and refine leads campaigns, requiring in-depth communication with multiple stakeholders and business units to meet quarterly targets.