I am a TMU marketing management student on the Dean’s List with hands-on leadership as B2C Vice President at AIESEC TMU and a track record in digital marketing, growth, and analytics. I am passionate about turning data into actionable insights, leading cross-functional teams, and delivering measurable impact through AI-powered tools and innovative campaigns. I thrive on building communities, crafting compelling brand stories, and optimizing multi-channel marketing efforts (Instagram, LinkedIn, email) to drive engagement and sign-ups. I enjoy collaborating, learning new tools, and turning ideas into scalable programs that create real value for organizations and audiences.

Bogdan Mykhailovskyi

I am a TMU marketing management student on the Dean’s List with hands-on leadership as B2C Vice President at AIESEC TMU and a track record in digital marketing, growth, and analytics. I am passionate about turning data into actionable insights, leading cross-functional teams, and delivering measurable impact through AI-powered tools and innovative campaigns. I thrive on building communities, crafting compelling brand stories, and optimizing multi-channel marketing efforts (Instagram, LinkedIn, email) to drive engagement and sign-ups. I enjoy collaborating, learning new tools, and turning ideas into scalable programs that create real value for organizations and audiences.

Available to hire

I am a TMU marketing management student on the Dean’s List with hands-on leadership as B2C Vice President at AIESEC TMU and a track record in digital marketing, growth, and analytics. I am passionate about turning data into actionable insights, leading cross-functional teams, and delivering measurable impact through AI-powered tools and innovative campaigns.

I thrive on building communities, crafting compelling brand stories, and optimizing multi-channel marketing efforts (Instagram, LinkedIn, email) to drive engagement and sign-ups. I enjoy collaborating, learning new tools, and turning ideas into scalable programs that create real value for organizations and audiences.

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Language

English
Fluent
Ukrainian
Advanced

Work Experience

Business to Consumer Specialist (Student VP) at AIESEC at TMU
October 1, 2025 - Present
Led strategic B2C initiatives for an international youth exchange organization operating in 120+ countries. Directly responsible for revenue-generating programs, managed a cross-functional team of 8, and improved project delivery efficiency by 35% through workflow optimization and Excel dashboards. Implemented a performance tracking system using Hootsuite analytics. Drove 175% social media growth (800 to 2,200 followers in 8 months) through AI-optimized content strategy. Designed 6 campus-wide events attracting 400+ participants, generating 60+ program sign-ups. Managed multi-channel marketing (Instagram, LinkedIn, email) with advanced analytics.
Digital Brand Ambassador at Crooks & Castles
October 1, 2023 - Present
Promoted a luxury streetwear brand through strategic social media content and influencer-style marketing. Achieved 5,000+ views on a single Instagram post and maintained 15–20% engagement rate (3–5x industry average). Built an engaged community of 800+ followers via authentic storytelling and brand messaging. Used AI tools (ChatGPT for captions, Jasper for copy optimization) to enhance content performance and conversions.
Marketing Assistant at Private Business (Building Materials Sector)
October 1, 2023 - November 1, 2023
Developed and executed a digital marketing campaign for the building materials sector (Kijiji, Instagram). Generated 3,000+ views and 5% conversion rate on targeted inquiries. Created 25+ social media posts and graphics; optimized content using AI analytics and A/B testing. Applied modern AI marketing tools to identify and scale the highest-performing content types.
Marketing Assistant at Private Business
October 1, 2023 - November 1, 2023
Developed and executed digital marketing campaign for building materials sector (Kijiji, Instagram); generated 3,000+ views and a 5% conversion rate on targeted inquiries; created 25+ social media posts and graphics; optimized content using AI analytics and A/B testing; applied modern AI marketing tools to identify and scale highest-performing content types.

Education

Bachelor of Commerce – Marketing Management at Ted Rogers School of Management, Toronto Metropolitan University
September 1, 2023 - May 1, 2026
Bachelor of Commerce – Marketing Management at Ted Rogers School of Management - Toronto Metropolitan University
September 1, 2023 - May 1, 2026

Qualifications

Ukrainian Solidarity Scholarship
April 1, 2025 - April 24, 2026
Google Digital Marketing and E-Commerce Professional Certificate
January 11, 2030 - April 24, 2026
Marketing Analytics and Measurement
January 11, 2030 - April 24, 2026
Make the Sale – Build, Launch, and Manage E-commerce Stores
January 11, 2030 - April 24, 2026
Think Outside the Inbox – Email Marketing
January 11, 2030 - April 24, 2026
From Likes to Lead – Interact with Customers Online
January 11, 2030 - April 24, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education