Available to hire
I am an optimist, curious about the science of happiness and human connection. I use my business expertise and sense of wonder to help envision and make the world a better place for all.
I have experience driving growth, fostering creativity and innovation, and building partnerships in start-ups, private sectors and non-profit organizations. I love to connect ideas and people to create impact for a better tomorrow, faster.
Experience Level
Language
English
Fluent
Italian
Fluent
French
Advanced
Spanish; Castilian
Advanced
Work Experience
Chief Growth and Impact Officer at Geneva Health Forum
January 1, 2025 - PresentStrategic advisor; created a new vision, mission and values; approved by the Board; developed a 3-year OGSM plan; designed fundraising strategy for grants, donations and sponsorships; currently executing; objective to raise 1M CHF by 2028.
Vice President Global Marketing at DSM-Firmenich
January 1, 2020 - January 1, 2025Led the Perfumery & Beauty Marketing organization (170+); managed capabilities and partnerships; defined brand narrative and identity; relaunched the Wellbeing platform EmotiON; led Aromachology line development; headed strategic foresight and trade-event strategy; led Creative department and in-house Sensorium.
VP Global Marketing Innovation & Capabilities at DSM-Firmenich
January 1, 2021 - January 1, 2024Led the strategic foresight function; identified macrotrends; fostered ideation with R&D; built capabilities and applied AI/tools across communications; advanced trade event strategy and post-merger capabilities.
Strategic Consultant Wellness and Skin Care at DSM-Firmenich
January 1, 2021 - January 1, 2021Consultant B2C online digital business model at DSM-Firmenich
January 1, 2020 - January 1, 2020Board Member at P&G Alumni Italy
January 1, 2021 - January 1, 2023Elected to the Board; Led the Give Back pillar; forged University partnerships (LUISS, LIUC) and first online P&G Academy.
Senior Vice President Brands at CBBEAUTY / Revlon
January 1, 2015 - January 1, 2019Championed the merger of CBBeauty with Revlon; secured licensing agreements with Chopard and La Perla; won a FiFi award for La Mia Perla.
VP Marketing at Elizabeth Arden
January 1, 2010 - January 1, 2015Expanded international responsibilities; grew sales to $500M; implemented portfolio vision and organizational changes; led Arden Brand and Fragrances; pioneered digital strategy and CRM initiatives.
VP Marketing Arden EMEA at Elizabeth Arden
January 1, 2010 - January 1, 2013Marketing leadership for Arden EMEA; expanded market reach and performance.
Marketing Director Fragrances at Procter & Gamble
January 1, 1997 - January 1, 2009Grew portfolio by 20% to $300M; licensed Giorgio Beverly Hills; renewed contracts; repositioned brands; restored brand profitability.
Associate Marketing Director Lifestyle Fragrances at Procter & Gamble
January 1, 2005 - January 1, 2005Brand Manager – APDO & PC at Procter & Gamble
January 1, 2004 - January 1, 2004Brand Manager – Infasil, Noxzema, Olay at Procter & Gamble
January 1, 2002 - January 1, 2002Brand Manager – Olay, Max Factor, Infasil at Procter & Gamble
January 1, 2000 - January 1, 2000Asst. Brand Manager Pringles at Procter & Gamble
January 1, 1999 - January 1, 1999Asst. Brand Manager Crest, AZ, Kukident at Procter & Gamble
January 1, 1998 - January 1, 1998Asst. Brand Manager Max Factor at Procter & Gamble
January 1, 1997 - January 1, 1997Managing Editor at Colors Magazine Benetton
January 1, 1993 - January 1, 1996Led editorial activities; managed research, photo editing, printing and advertising.
Photo Editor at Colors Magazine Benetton
January 1, 1994 - January 1, 1994Editorial Assistant at Colors Magazine Benetton
January 1, 1993 - January 1, 1993Commodities Assistant at Pathfinder International
January 1, 1991 - January 1, 1993Education
MA in international economics & management at SDA Bocconi
January 11, 2030 - January 1, 1996BA in Political Science at Tufts University
January 11, 2030 - January 1, 1991Qualifications
Harvard Medical School: The Science of Fostering Happiness & Health Span
January 1, 2025 - April 24, 2026Evoo School Italia: Physiological eligibility for EVOO tasters
January 1, 2025 - April 24, 2026CAD School: Digital Marketing
January 1, 2025 - April 24, 2026Google Analytics
January 1, 2025 - April 24, 2026SDA Bocconi: Challenges of Agribusiness Management
January 1, 2021 - April 24, 2026Industry Experience
Professional Services, Consumer Goods, Media & Entertainment, Healthcare, Other
Experience Level
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