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I'm a dynamic production and marketing executive with 15+ years of experience leading creative, content, and experiential production for Fortune 500 brands and global agencies. I oversee end-to-end production lifecycles across social, video, live events, and branded activations, managing multi-million dollar budgets and mentoring cross-functional teams. I'm known for elevating processes, integrating creative and strategy, and championing client service and risk management in collaborative agency environments. I build vendor partnerships, drive innovative programs on time and on budget, and lead cross-functional teams to deliver high-impact experiences.…I'm a dynamic production and marketing executive with 15+ years of experience leading creative, content, and experiential production for Fortune 500 brands and global agencies. I oversee end-to-end production lifecycles across social, video, live events, and branded activations, managing multi-million dollar budgets and mentoring cross-functional teams. I'm known for elevating processes, integrating creative and strategy, and championing client service and risk management in collaborative agency environments. I build vendor partnerships, drive innovative programs on time and on budget, and lead cross-functional teams to deliver high-impact experiences.

Shareeff Williams

Creative Director, Content Producer, Production Designer, +2

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I'm a dynamic production and marketing executive with 15+ years of experience leading creative, content, and experiential production for Fortune 500 brands and global agencies. I oversee end-to-end production lifecycles across social, video, live events, and branded activations, managing multi-million dollar budgets and mentoring cross-functional teams. I'm known for elevating processes, integrating creative and strategy, and championing client service and risk management in collaborative agency environments. I build vendor partnerships, drive innovative programs on time and on budget, and lead cross-functional teams to deliver high-impact experiences.…I'm a dynamic production and marketing executive with 15+ years of experience leading creative, content, and experiential production for Fortune 500 brands and global agencies. I oversee end-to-end production lifecycles across social, video, live events, and branded activations, managing multi-million dollar budgets and mentoring cross-functional teams. I'm known for elevating processes, integrating creative and strategy, and championing client service and risk management in collaborative agency environments. I build vendor partnerships, drive innovative programs on time and on budget, and lead cross-functional teams to deliver high-impact experiences.

Available to hire

I’m a dynamic production and marketing executive with 15+ years of experience leading creative, content, and experiential production for Fortune 500 brands and global agencies. I oversee end-to-end production lifecycles across social, video, live events, and branded activations, managing multi-million dollar budgets and mentoring cross-functional teams.

I’m known for elevating processes, integrating creative and strategy, and championing client service and risk management in collaborative agency environments. I build vendor partnerships, drive innovative programs on time and on budget, and lead cross-functional teams to deliver high-impact experiences.

Skills

Video Advert

Infographic

Experience Level

Video Advert

Expert

Infographic

Expert

Language

Work Experience

Director of Creative Development at GMR Marketing

January 1, 2024 - January 1, 2025

Directed creative strategy and execution for new business pitches with Xfinity HBCU tours and McDonald’s US Soccer activations; managed production for Xfinity and McDonald’s live experiential campaigns with budgets over $3M and $30M; negotiated high-impact brand partnerships; oversaw national experiential campaigns; collaborated with talent, agencies, and rights holders to maximize brand visibility, including partnerships with Interscope Records, Takashi Murakami, and US Soccer.

Freelance Consultant at All-Terrain Collective

January 1, 2024 - December 31, 2024

Led creative strategy, partnerships, and execution of brand activations for Nespresso, Austin City Limits, and Pitchfork Music Festival; developed project management frameworks; ensured seamless pre-production to post-delivery; supported sports and lifestyle partnerships for Wind Creek Casino.

Chief Marketing Officer at Viola & Village Brands

January 1, 2022 - January 1, 2024

Directed growth strategy for a multi-state cannabis operator and lifestyle brand collective; led all aspects of production and creative execution for TV, digital, social, radio, print, and OOH; produced large-scale branded events; launched go-to-market production for four retail dispensaries across Illinois, Missouri, and Michigan; cross-functional collaboration to meet brand and operational KPIs.

Director of Partnerships & Planning / Director of Experiential Programs at Havas Chicago

January 1, 2017 - January 1, 2022

Led national experiential, sports, and partnership marketing for Coca-Cola North America, Adidas, YEEZY, Ferrara Candy Co., Clif Bar, and Dr Pepper; directed Coca-Cola Esports and Gaming; negotiated and managed talent, sponsorship, and influencer contracts; oversaw multimillion-dollar program budgets; contributed to new business strategy and flagship accounts, including Kanye West/Yeezy/Adidas Triple White campaign with $5M budget and $300M in two-day sales.

Director of Talent & Experience at Ten35 (f/k/a Commonground/MGS and Commonground Marketing)

January 1, 2015 - January 1, 2018

Developed integrated production for Beam Suntory, Bacardi, Pepsi, Nike, Mercedes Benz, and more; secured vendor contracts, risk mitigation, and multi-million dollar activation budgets; led sponsorship programs including Pepsi NFL Super Bowl partnership, Mercedes-Benz Stadium launch, and Nike/Jordan Brand experiential events; secured new business partnerships with PepsiCo and Nike; managed cross-functional teams nationwide.

Experiential & Lifestyle Marketing Leadership Roles at Various

January 1, 2007 - January 1, 2015

Designed and executed national experiential campaigns and sponsorships for Bacardi, MillerCoors, Sprite, Nike, and Jordan Brand; produced sports and cultural activations including Rucker Park sponsorships, CIAA Tournament activations, Sprite Step-Off, and NBA All-Star Pop-Up Shops; founded and led the agency’s Lifestyle Marketing Department; awarded 2009 Ex Award for Bacardi Flavor Exchange - Best Nightlife Program.

Account Executive, Verizon at Burrell Communications Group

December 31, 2005 - December 31, 2006

Supported brand partnerships and sponsorship activations for Essence Fest, NAACP Image Awards, and Congressional Black Caucus events; executed cultural marketing initiatives driving Verizon’s presence across sports and entertainment platforms.