I’m a Digitital Marketing Specialist with a strong affinity for wellness, spirituality, sustainability, art, and meaningful experiences. Over the past year, I’ve had the opportunity to work closely with a wellness studio in Quebec, where I was fully responsible for communicating its offerings, from weekly classes to immersive retreats. This included creating content, managing social media, paid ads (Google Ads and Meta, Email Marketing and ensuring each experience was translated into visuals and messaging that truly resonated. Content creation is where strategy meets intuition for me. I specialize in short-form video (Reels), using tools like CapCut and other creative platforms to produce content that feels both elevated and authentic, always aligned with the brand’s essence. I’ve been working remotely since the pandemic, which has strengthened my ability to stay organized, proactive, and consistent in delivering high-quality work independently. I’d also be happy to share a recommendation letter from the studio owner I currently collaborate with, which reflects both my creative approach and reliability. I’m deeply inspired by brands that create transformative experiences, and I’m excited about the opportunity to contribute to a digital presence that feels as intentional and inspiring as the retreats themselves.

Celina Ortega

I’m a Digitital Marketing Specialist with a strong affinity for wellness, spirituality, sustainability, art, and meaningful experiences. Over the past year, I’ve had the opportunity to work closely with a wellness studio in Quebec, where I was fully responsible for communicating its offerings, from weekly classes to immersive retreats. This included creating content, managing social media, paid ads (Google Ads and Meta, Email Marketing and ensuring each experience was translated into visuals and messaging that truly resonated. Content creation is where strategy meets intuition for me. I specialize in short-form video (Reels), using tools like CapCut and other creative platforms to produce content that feels both elevated and authentic, always aligned with the brand’s essence. I’ve been working remotely since the pandemic, which has strengthened my ability to stay organized, proactive, and consistent in delivering high-quality work independently. I’d also be happy to share a recommendation letter from the studio owner I currently collaborate with, which reflects both my creative approach and reliability. I’m deeply inspired by brands that create transformative experiences, and I’m excited about the opportunity to contribute to a digital presence that feels as intentional and inspiring as the retreats themselves.

Available to hire

I’m a Digitital Marketing Specialist with a strong affinity for wellness, spirituality, sustainability, art, and meaningful experiences. Over the past year, I’ve had the opportunity to work closely with a wellness studio in Quebec, where I was fully responsible for communicating its offerings, from weekly classes to immersive retreats. This included creating content, managing social media, paid ads (Google Ads and Meta, Email Marketing and ensuring each experience was translated into visuals and messaging that truly resonated.

Content creation is where strategy meets intuition for me. I specialize in short-form video (Reels), using tools like CapCut and other creative platforms to produce content that feels both elevated and authentic, always aligned with the brand’s essence.

I’ve been working remotely since the pandemic, which has strengthened my ability to stay organized, proactive, and consistent in delivering high-quality work independently.

I’d also be happy to share a recommendation letter from the studio owner I currently collaborate with, which reflects both my creative approach and reliability.

I’m deeply inspired by brands that create transformative experiences, and I’m excited about the opportunity to contribute to a digital presence that feels as intentional and inspiring as the retreats themselves.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Beginner

Work Experience

Marketing Specialist at Origin Yoga
February 1, 2025 - Present
First professional marketing role in Canada, managing end-to-end digital marketing initiatives for a wellness studio. Responsible for social media management, content planning, and campaign direction. Created in-house content (copywriting, visual design, photo shoots, and video assets), developed and managed the studio's newsletter, and created Google Ads campaigns with performance monitoring. Collaborated with the studio team to align brand voice, community values, and business objectives.
Marketing Operations Coordinator at Kiva Real Estate
January 1, 2020 - January 1, 2023
Coordinated marketing operations for 16 commercial trip malls. Led end-to-end campaigns across paid media, social, and email marketing. Developed cross-promotions with local businesses and sold ad placements. Managed workflows using CRM tools to ensure timely execution.
Marketing Manager at Colgate-Palmolive
January 1, 2015 - January 1, 2017
Led a team of 17 people responsible for product supply and visibility in pharmacy channels. Negotiated pricing, promotions, and visibility strategies. Conducted price analysis and sales performance reviews to support strategic decisions. Delivered data-driven insights to inform marketing actions.
Marketing Coordinator at Andares Mall
January 1, 2012 - January 1, 2015
Planned and executed high-impact marketing events to increase foot traffic and community engagement. Led copywriting for promotional materials and ads.

Education

Bachelor's Degree in Marketing at Universidad de Guadalajara
January 1, 2011 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Real Estate & Construction, Education, Professional Services