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I am an experienced marketing professional with over 11 years of experience across fintech, telecommunications, healthcare, and education. I have led digital marketing and product marketing initiatives at FFS and Orange Egypt, driving significant growth, user acquisition, and brand engagement. I excel at designing platform strategies, optimizing digital channels, and leading cross-functional teams with sizable budgets to deliver measurable ROI. I’m eager to bring my strategic mindset and hands-on leadership to a Marketing Director role in a dynamic, forward-thinking environment. I thrive in fast-paced settings, turning insights into action, building strong stakeholder relationships, and mentoring teams to achieve ambitious targets. My track record includes launching and scaling fintech platforms, managing multi-channel campaigns, and creating go-to-market plans that align with business goals and customer needs.…I am an experienced marketing professional with over 11 years of experience across fintech, telecommunications, healthcare, and education. I have led digital marketing and product marketing initiatives at FFS and Orange Egypt, driving significant growth, user acquisition, and brand engagement. I excel at designing platform strategies, optimizing digital channels, and leading cross-functional teams with sizable budgets to deliver measurable ROI. I’m eager to bring my strategic mindset and hands-on leadership to a Marketing Director role in a dynamic, forward-thinking environment. I thrive in fast-paced settings, turning insights into action, building strong stakeholder relationships, and mentoring teams to achieve ambitious targets. My track record includes launching and scaling fintech platforms, managing multi-channel campaigns, and creating go-to-market plans that align with business goals and customer needs.

Hanan Omer

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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I am an experienced marketing professional with over 11 years of experience across fintech, telecommunications, healthcare, and education. I have led digital marketing and product marketing initiatives at FFS and Orange Egypt, driving significant growth, user acquisition, and brand engagement. I excel at designing platform strategies, optimizing digital channels, and leading cross-functional teams with sizable budgets to deliver measurable ROI. I’m eager to bring my strategic mindset and hands-on leadership to a Marketing Director role in a dynamic, forward-thinking environment. I thrive in fast-paced settings, turning insights into action, building strong stakeholder relationships, and mentoring teams to achieve ambitious targets. My track record includes launching and scaling fintech platforms, managing multi-channel campaigns, and creating go-to-market plans that align with business goals and customer needs.…I am an experienced marketing professional with over 11 years of experience across fintech, telecommunications, healthcare, and education. I have led digital marketing and product marketing initiatives at FFS and Orange Egypt, driving significant growth, user acquisition, and brand engagement. I excel at designing platform strategies, optimizing digital channels, and leading cross-functional teams with sizable budgets to deliver measurable ROI. I’m eager to bring my strategic mindset and hands-on leadership to a Marketing Director role in a dynamic, forward-thinking environment. I thrive in fast-paced settings, turning insights into action, building strong stakeholder relationships, and mentoring teams to achieve ambitious targets. My track record includes launching and scaling fintech platforms, managing multi-channel campaigns, and creating go-to-market plans that align with business goals and customer needs.

Available to hire

I am an experienced marketing professional with over 11 years of experience across fintech, telecommunications, healthcare, and education. I have led digital marketing and product marketing initiatives at FFS and Orange Egypt, driving significant growth, user acquisition, and brand engagement. I excel at designing platform strategies, optimizing digital channels, and leading cross-functional teams with sizable budgets to deliver measurable ROI. I’m eager to bring my strategic mindset and hands-on leadership to a Marketing Director role in a dynamic, forward-thinking environment.

I thrive in fast-paced settings, turning insights into action, building strong stakeholder relationships, and mentoring teams to achieve ambitious targets. My track record includes launching and scaling fintech platforms, managing multi-channel campaigns, and creating go-to-market plans that align with business goals and customer needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Arabic

Fluent

Work Experience

Head of Marketing at First Financial Solutions (FFS)

November 1, 2022 - Present

Design marketing strategy and execution for CXlink, the most innovative customer experience solution in the market. Manage customer acquisition strategy and digital strategy; create platform vision and business strategy; design platform features with advanced competition & benchmark analysis; manage budgets; develop vendor relationships; oversee client engagement strategy and lead acquisition efforts.

Marketing Manager at Orange Egypt

March 1, 2021 - November 1, 2022

Lead marketplace planning & strategy for the Supper App; design revenue models; manage external partnerships; oversee marketing and advertising budgets; plan and execute digital campaigns across channels; optimize mobile app and website performance; enhance UI/UX strategy and SEO; allocate digital marketing budget.

Digital Marketing Consultant / Director at EVC Saudi Arabia

May 1, 2022 - January 1, 2024

Set and execute overall company marketing strategy (digital and non-digital); define positioning and value proposition; manage performance and content marketing; drive acquisition for launched enterprise platforms (e.g., Nusuk); build and structure marketing teams; GTM for verticals; launch new products (SAP, Blockchain, DMarketing as a Service); develop client engagement plans with BD.

Digital Marketing Manager at El Orman Group (ORMAN ED)

May 1, 2020 - February 1, 2021

Manage 4 digital products (Ed-Tech, E-commerce, Consulting); lead a team of 11; set digital marketing strategy & tactics; optimize UI/UX; drive SEO; lead lead generation activities; launch and grow online platforms; increase traffic and conversions; expand into new markets.

Digital Marketing Director at Faydety Financial Services

April 1, 2018 - April 1, 2020

Manage a 9-person team across SEO, social media, and marketing automation; improve Google rankings through advanced SEO; develop gated content strategies; plan and produce content; create website content clusters; oversee digital campaign planning and optimization; drive brand growth and market presence.

Digital Marketing Supervisor at Andalusia Group

February 1, 2017 - May 1, 2018

Increase campaign conversions by 10% through optimization and digital nurturing; run influencer campaigns; plan digital marketing campaigns across web, SEO/SEM, and email; maintain and measure digital presence for multiple SBUs (Medical, Health & Beauty, FMCG).

Senior Social Media Executive at Vodafone Egypt

January 1, 2013 - February 1, 2017

Manage and monitor customer feedback on social platforms; identify and engage relevant influencers; collaborate on campaign launches; stay current with social media trends; contribute to the Social Media Performance Report; support planning and SEO initiatives for YouTube.

Digital Analytics Senior Executive at Vodafone Egypt

January 1, 2015 - January 1, 2017

Handle online shop growth activities; plan content with agencies; manage operations to meet sales & growth KPIs; campaign management for e-commerce.

Digital Strategist at Teffly Mobile Application Start Up

January 1, 2013 - February 1, 2017

Coordinate online promotion strategies; develop marketing campaigns; contributed to growth of a leading medical mobile app; increased sign-up conversions from 10% to 40%.

Freelance Digital Marketing Consultant at GearBox Hub

January 1, 2018 - Present

Digital Marketing Director (Consultant) focusing on marketing strategy, social media, and Google campaigns to grow client revenues.

Freelance Digital Marketing Consultant at Tyro Learning

January 1, 2015 - Present

Plan, implement, and monitor digital marketing campaigns; manage social platforms; lead generation campaigns; coordinate website enhancements.

Freelance Digital Marketing Consultant at Turbo One Automotive Platform

January 1, 2013 - February 1, 2017

Helped launch the website and optimize Facebook marketing to boost conversions; expand organic reach through advanced social media tactics.

Freelance Digital Marketing Consultant at Emtehanat.com

January 1, 2015 - Present

Plan and build digital marketing strategy; implement campaigns; create digital sales funnel.

Freelance Digital Marketing Consultant at Self-employed / Freelancer

January 1, 2015 - Present

Lead digital marketing projects for multiple clients including GearBox Hub, Tyro Learning, Turbo One, and Emtehanat; provide marketing strategy, social media, and campaigns.