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Omnichannel Growth | CRM & Lifecycle | Performance Marketing | AI Personalization Digital marketing strategy leader with 15+ years of experience driving revenue growth, customer acquisition, and engagement through data-driven, omnichannel strategies. Expertise in CRM/lifecycle marketing, performance marketing, and e-commerce optimization across email, SMS, paid media, and digital platforms. Proven ability to translate customer insights into scalable strategies that deliver measurable business impact.…Omnichannel Growth | CRM & Lifecycle | Performance Marketing | AI Personalization Digital marketing strategy leader with 15+ years of experience driving revenue growth, customer acquisition, and engagement through data-driven, omnichannel strategies. Expertise in CRM/lifecycle marketing, performance marketing, and e-commerce optimization across email, SMS, paid media, and digital platforms. Proven ability to translate customer insights into scalable strategies that deliver measurable business impact.

Rosanna S. Hale

Marketing Strategist, Growth Marketer, Performance Marketer, +2

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Omnichannel Growth | CRM & Lifecycle | Performance Marketing | AI Personalization Digital marketing strategy leader with 15+ years of experience driving revenue growth, customer acquisition, and engagement through data-driven, omnichannel strategies. Expertise in CRM/lifecycle marketing, performance marketing, and e-commerce optimization across email, SMS, paid media, and digital platforms. Proven ability to translate customer insights into scalable strategies that deliver measurable business impact.…Omnichannel Growth | CRM & Lifecycle | Performance Marketing | AI Personalization Digital marketing strategy leader with 15+ years of experience driving revenue growth, customer acquisition, and engagement through data-driven, omnichannel strategies. Expertise in CRM/lifecycle marketing, performance marketing, and e-commerce optimization across email, SMS, paid media, and digital platforms. Proven ability to translate customer insights into scalable strategies that deliver measurable business impact.

Available to hire

Winston-Salem, United States

Omnichannel Growth | CRM & Lifecycle | Performance Marketing | AI Personalization

Digital marketing strategy leader with 15+ years of experience driving revenue growth, customer acquisition, and engagement through data-driven, omnichannel strategies. Expertise in CRM/lifecycle marketing, performance marketing, and e-commerce optimization across email, SMS, paid media, and digital platforms. Proven ability to translate customer insights into scalable strategies that deliver measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Director, Digital Marketing Strategy & Innovation at Operation Smile

November 1, 2023 - September 1, 2025

Led enterprise digital marketing strategy across CRM, email, paid media, and social; increased lead generation by 62% and engagement to 98%. Designed lifecycle marketing strategies to optimize customer journeys across channels. Introduced AI-driven personalization and content strategy to improve campaign scalability and speed. Built integrated omnichannel campaigns leveraging audience segmentation and behavioral insights. Developed measurement frameworks and attribution models to guide performance optimization.

Director, Digital Marketing Strategy & New Initiatives at Chico's

September 1, 2022 - April 1, 2023

Owned mobile app and digital strategy, driving $57M in revenue and 1M+ downloads. Increased downloads by 25% through loyalty integration and personalized customer experiences. Built omnichannel roadmap supporting $140M in projected revenue growth. Improved conversion rates by ~60 basis points and engagement by ~40% through digital merchandising and personalization. Tested and launched new GTM strategies including live commerce and social selling.

Senior Manager, Digital Marketing Strategy & Innovation at Reynolds American

January 1, 2021 - December 31, 2022

Led digital strategy across web, CRM, email, SMS, and social for 8M+ customers. Increased promotional redemptions by 150% through optimized campaign strategy and content. Drove 159% YoY web traffic growth and 21% increase in email-driven traffic. Improved email performance (37% open rate increase) and increased conversions by 25%. Designed lifecycle journeys increasing registrations by 11% within 6 weeks.

Senior Manager, Digital Marketing Strategy at Reynolds American

January 1, 2020 - January 1, 2021

Marketing Manager, Digital & Omnichannel Strategy at Hanesbrands Inc.

January 1, 2005 - January 1, 2020

Led omnichannel marketing strategies across global brands including Hanes, Playtex, Bali, and Champion. Managed budget of $1M and P/L for business of $5.6M. Increased social audience growth and engagement by 200%–450% through digital and influencer strategies. Built digital commerce pathways connecting social platforms to e-commerce, improving conversion.