Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a results-driven influencer marketing and social media professional based in Karachi, Pakistan, with hands-on experience running end-to-end campaigns across beauty, lifestyle, and food brands. I excel at influencer sourcing, onboarding, negotiating, and coordinating content that aligns with brand goals while delivering measurable engagement and views. Growing into talent management and cross-border collaborations, I focus on building authentic connections between brands and creators, using data-driven insights to optimize campaigns. I thrive in remote, fast-paced environments and enjoy turning creative ideas into scalable growth.…I'm a results-driven influencer marketing and social media professional based in Karachi, Pakistan, with hands-on experience running end-to-end campaigns across beauty, lifestyle, and food brands. I excel at influencer sourcing, onboarding, negotiating, and coordinating content that aligns with brand goals while delivering measurable engagement and views. Growing into talent management and cross-border collaborations, I focus on building authentic connections between brands and creators, using data-driven insights to optimize campaigns. I thrive in remote, fast-paced environments and enjoy turning creative ideas into scalable growth.

Alishba Khan

Influencer Marketing Manager, Digital Marketer, Marketing Strategist, +5





I'm a results-driven influencer marketing and social media professional based in Karachi, Pakistan, with hands-on experience running end-to-end campaigns across beauty, lifestyle, and food brands. I excel at influencer sourcing, onboarding, negotiating, and coordinating content that aligns with brand goals while delivering measurable engagement and views. Growing into talent management and cross-border collaborations, I focus on building authentic connections between brands and creators, using data-driven insights to optimize campaigns. I thrive in remote, fast-paced environments and enjoy turning creative ideas into scalable growth.…I'm a results-driven influencer marketing and social media professional based in Karachi, Pakistan, with hands-on experience running end-to-end campaigns across beauty, lifestyle, and food brands. I excel at influencer sourcing, onboarding, negotiating, and coordinating content that aligns with brand goals while delivering measurable engagement and views. Growing into talent management and cross-border collaborations, I focus on building authentic connections between brands and creators, using data-driven insights to optimize campaigns. I thrive in remote, fast-paced environments and enjoy turning creative ideas into scalable growth.

Available to hire

I’m a results-driven influencer marketing and social media professional based in Karachi, Pakistan, with hands-on experience running end-to-end campaigns across beauty, lifestyle, and food brands. I excel at influencer sourcing, onboarding, negotiating, and coordinating content that aligns with brand goals while delivering measurable engagement and views.

Growing into talent management and cross-border collaborations, I focus on building authentic connections between brands and creators, using data-driven insights to optimize campaigns. I thrive in remote, fast-paced environments and enjoy turning creative ideas into scalable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Influencer Marketing Executive at Plain Jane Communications

January 1, 2025 - Present

Managed end-to-end influencer marketing campaigns across beauty, lifestyle, and food brands (MINISO, Huda Beauty KSA, VLCC, Nando’s, Wimpy, Landmark Group). Led the MINISO Blind Box pop-up campaign, onboarding 200 barter-based influencers. Executed VLCC salon treatment campaigns by onboarding 10 influencers with UGC-driven content aligned to brand goals. Drove a 189% engagement increase and ~2 million views. Responsible for influencer sourcing, outreach, onboarding, negotiations, and campaign coordination. Conducted rate benchmarking, cost analysis, performance insights, influencer contracts, and post-campaign reporting. Delivered food brand campaigns for ~50 influencers monthly. Played a key role in expanding into talent management with 17 influencer onboarding/representation meetings. Currently onboarding and managing 2 influencers for brand collaborations.

Commercials & Sales Intern at The Skin Fit

June 1, 2024 - July 1, 2024

Managed Shopify order workflows, inventory, and purchase orders for 150+ products; leveraged Excel PivotTables to streamline procurement and purchasing, reducing manual errors by 90%. Sourced and onboarded 10+ international brands (notably Korean skincare), expanding product range by 40%. Negotiated vendor terms and managed local/international procurement for brands like Hair Pantry, NushCare, and Pharmaceris. Partnered with Meezan & UBL to co-create women-focused campaigns, resulting in a 15% growth in engagement. Forecasted monthly sales to optimize stock availability and reduce order delays by 38%.

Relationship & Marketing Executive at The Flash Review Ltd

February 1, 2022 - January 31, 2024

Executed end-to-end social media marketing campaigns for 20+ international clients across Facebook and Instagram, driving audience growth and brand visibility. Managed client communications and brand partnerships with global brands including Oroton, SmilePath, Honest Paws, and Crocs. Developed social media content strategies and created visuals using Canva/CapCut, achieving a 125% increase in engagement rates. Used Zoho CRM and HubSpot to manage relationships, track leads, and streamline workflows. Led PR and influencer campaigns within the beauty sector, coordinating influencer outreach, content approvals, and campaign reporting, achieving 12K+ average views per campaign. Conducted influencer sourcing and PR for UGC creators/influencers in the USA and Australia; coordinated collaborations and product seeding. Executed affiliate/influencer campaigns for Chewy and Levi’s to drive engagement and coupon-based conversions. Managed PR package distribution, influencer onboarding, and campa