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With 10+ years at the intersection of video production and performance marketing, I've mastered the art of turning scroll-stopping content into measurable business growth. Whether it's crafting high-converting video creatives, architecting campaign structures, or scaling spend profitably, I know what it takes to make Meta work at every budget level. What sets me apart? I sit at the rare crossroads of creative and analytical. I can write a brief, direct a shoot, edit the final cut, and then optimize the campaign for ROAS, all in the same week.…With 10+ years at the intersection of video production and performance marketing, I've mastered the art of turning scroll-stopping content into measurable business growth. Whether it's crafting high-converting video creatives, architecting campaign structures, or scaling spend profitably, I know what it takes to make Meta work at every budget level. What sets me apart? I sit at the rare crossroads of creative and analytical. I can write a brief, direct a shoot, edit the final cut, and then optimize the campaign for ROAS, all in the same week.

Kazmi Salman

Social Media Manager, Video Editor, Content Producer, +2

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With 10+ years at the intersection of video production and performance marketing, I've mastered the art of turning scroll-stopping content into measurable business growth. Whether it's crafting high-converting video creatives, architecting campaign structures, or scaling spend profitably, I know what it takes to make Meta work at every budget level. What sets me apart? I sit at the rare crossroads of creative and analytical. I can write a brief, direct a shoot, edit the final cut, and then optimize the campaign for ROAS, all in the same week.…With 10+ years at the intersection of video production and performance marketing, I've mastered the art of turning scroll-stopping content into measurable business growth. Whether it's crafting high-converting video creatives, architecting campaign structures, or scaling spend profitably, I know what it takes to make Meta work at every budget level. What sets me apart? I sit at the rare crossroads of creative and analytical. I can write a brief, direct a shoot, edit the final cut, and then optimize the campaign for ROAS, all in the same week.

Available to hire

With 10+ years at the intersection of video production and performance marketing, I’ve mastered the art of turning scroll-stopping content into measurable business growth. Whether it’s crafting high-converting video creatives, architecting campaign structures, or scaling spend profitably, I know what it takes to make Meta work at every budget level.

What sets me apart? I sit at the rare crossroads of creative and analytical. I can write a brief, direct a shoot, edit the final cut, and then optimize the campaign for ROAS, all in the same week.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

Urdu

Intermediate

Work Experience

Social Media Specialist at DISC (Diversified Integrated Sports Clinic)

February 1, 2022 - Present

Conceptualized, produced, and edited high-quality video content for a multi-specialty healthcare brand; developed platform-native video creatives for Meta (Instagram & Facebook), TikTok, and LinkedIn; managed end-to-end content calendar across GCC markets; planned and executed Meta campaigns to drive appointment bookings, clinic awareness, and lead generation; tracked performance, conducted A/B testing to improve ROI; collaborated with clinical teams to produce educational content and patient stories.

Sr. Video Producer at Global University Systems

August 1, 2019 - March 31, 2021

Edited professional courses (ACCA, CIMA, AAT) for partner universities; produced and edited the London School of Business and Finance’s ‘Great Minds’ YouTube series; studio setup for online tuition (lights, sound, green screen); post-production in Premiere Pro and color correction.

Video Producer at Times Internet

August 1, 2017 - August 31, 2019

Produced, filmed and edited original video content for Times Business Solutions; collaborated with internal stakeholders; managed videographers, editors, and volunteers; partnered with Times Now on campaigns like Code Gladiators and Workplace2020; managed interviews, event coverages, social content, scheduling, equipment rental, and multi-camera shoots.

Video Producer at Epic India Group

August 1, 2015 - August 31, 2017

Conceptualized, shot, produced, wrote and edited high-end videos for brands; managed all post-production elements including graphics and effects; refined content for social media promotions; assisted marketing with promotions, sponsorships, and presentations.