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I am an integrated marketing and communications specialist with over 5 years of experience across proptech, NGO, and media sectors. I have built a reputation for bridging the gap between data-driven performance analytics and creative storytelling to amplify brand visibility and stakeholder engagement. I have directed multi-channel digital campaigns that achieved a 40% increase in online audience interaction through strategic content optimization and rigorous platform management. I am looking to drive digital transformation in a communications or marketing role that requires a blend of creative direction, market research and strategic stakeholder engagement.…I am an integrated marketing and communications specialist with over 5 years of experience across proptech, NGO, and media sectors. I have built a reputation for bridging the gap between data-driven performance analytics and creative storytelling to amplify brand visibility and stakeholder engagement. I have directed multi-channel digital campaigns that achieved a 40% increase in online audience interaction through strategic content optimization and rigorous platform management. I am looking to drive digital transformation in a communications or marketing role that requires a blend of creative direction, market research and strategic stakeholder engagement.

Joy Mary Mburu

Digital Marketer, Marketing Strategist, Content Creator, +1

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I am an integrated marketing and communications specialist with over 5 years of experience across proptech, NGO, and media sectors. I have built a reputation for bridging the gap between data-driven performance analytics and creative storytelling to amplify brand visibility and stakeholder engagement. I have directed multi-channel digital campaigns that achieved a 40% increase in online audience interaction through strategic content optimization and rigorous platform management. I am looking to drive digital transformation in a communications or marketing role that requires a blend of creative direction, market research and strategic stakeholder engagement.…I am an integrated marketing and communications specialist with over 5 years of experience across proptech, NGO, and media sectors. I have built a reputation for bridging the gap between data-driven performance analytics and creative storytelling to amplify brand visibility and stakeholder engagement. I have directed multi-channel digital campaigns that achieved a 40% increase in online audience interaction through strategic content optimization and rigorous platform management. I am looking to drive digital transformation in a communications or marketing role that requires a blend of creative direction, market research and strategic stakeholder engagement.

Available to hire

I am an integrated marketing and communications specialist with over 5 years of experience across proptech, NGO, and media sectors. I have built a reputation for bridging the gap between data-driven performance analytics and creative storytelling to amplify brand visibility and stakeholder engagement. I have directed multi-channel digital campaigns that achieved a 40% increase in online audience interaction through strategic content optimization and rigorous platform management.

I am looking to drive digital transformation in a communications or marketing role that requires a blend of creative direction, market research and strategic stakeholder engagement.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Swahili

Fluent

Work Experience

Digital Marketer at Payserve Ltd.

July 1, 2025 - December 1, 2025

Executed comprehensive digital marketing campaigns across social, web, and email channels to drive brand awareness and user acquisition. Analyzed audience engagement data to optimize performance, delivering high-impact reach and conversion strategies. Produced high-fidelity visual assets through coordinated photo shoots and video sessions tailored for mobile-first social consumption. Managed end-to-end digital content lifecycles, ensuring all graphics and articles remained aligned with overarching corporate objectives. Facilitated collaboration with distributed creative partners via asynchronous feedback loops to maintain production timelines and quality.

Communications Officer at Resources Oriented Development Initiatives (RODI)

June 1, 2023 - June 1, 2025

Spearheaded a comprehensive digital transformation that revamped the organizational website and social platforms, increasing engagement by 40%. Engineered a unified communications strategy to streamline internal and external messaging protocols for enhanced operational efficiency. Orchestrated nationwide event documentation and reporting from remote field locations (including Kakuma and Turkana) to amplify mission visibility. Designed marketing collateral (brochures and digital newsletters) to boost public awareness and donor support. Managed complex stakeholder communications through virtual portals, ensuring transparent reporting on thematic activities and impact. Produced monthly impact reports for executive leadership to improve transparency and donor relations.

Social Media Intern at Switch TV

September 1, 2022 - January 1, 2023

Boosted follower engagement by 30% through development and deployment of tailored content for Facebook, Instagram, Twitter, and TikTok. Directed content creation for high-profile brand partnerships such as Marie Stopes, ensuring adherence to brand guidelines. Created strategic content calendars for major hospitality and health clients to improve delivery consistency and thematic relevance. Authored and presented branding and promotional proposals to key accounts, securing approvals for new digital marketing initiatives. Resolved customer queries and managed real-time community interactions to enhance brand reputation and audience trust.

Career Break (Academic Advancement) at Academic Advancement

February 1, 2021 - August 1, 2022

Dedicated full-time to academic advancement to complete degree programs in crisis management and digital strategy while collaborating on intensive research projects via remote-first digital workspaces.

Editorial Intern at Radio Africa Group

September 1, 2020 - February 1, 2021

Edited and contributed to radio content, assisting in news production and scripting.