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Independent consultant supporting DTC, tech, and e-commerce brands. I lead performance marketing across Meta, Google, and LinkedIn - combining structured testing, creative optimization, and full-funnel strategy to drive pipeline and revenue efficiency. I also build audiences and TAM insights to guide targeting, positioning, and acquisition strategy.…

Shelby Ibbotson

Performance Marketer, Growth Marketer, Content Strategist, +1

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Independent consultant supporting DTC, tech, and e-commerce brands. I lead performance marketing across Meta, Google, and LinkedIn - combining structured testing, creative optimization, and full-funnel strategy to drive pipeline and revenue efficiency. I also build audiences and TAM insights to guide targeting, positioning, and acquisition strategy.…

Available to hire

Independent consultant supporting DTC, tech, and e-commerce brands. I lead performance marketing across Meta, Google, and LinkedIn - combining structured testing, creative optimization, and full-funnel strategy to drive pipeline and revenue efficiency. I also build audiences and TAM insights to guide targeting, positioning, and acquisition strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Campaign Manager / Marketing Coordinator at StyleLabs Inc.

June 1, 2020 - February 1, 2021

Built and managed optimized paid campaigns (search, display, and social); conducted continuous campaign analysis and optimization; consistently met and exceeded KPIs; supported in communicating campaign results to key stakeholders.

Account Manager at Search Engine People

February 1, 2021 - January 1, 2022

Established and maintained long-term relationships with high-value clients; oversaw digital marketing for a diverse portfolio of high-value clients; crafted strategic annual plans aligning media initiatives with KPIs; led data analysis and delivered impactful presentations during client meetings; collaborated with cross-functional teams; managed budgeting and timeline adherence.

Demand Generation & Growth Account Manager

January 1, 2022 - February 1, 2024

Managed demand generation and growth initiatives with a focus on paid media, SEO, and CRO for SaaS clients; built and optimized campaigns, analyzed data, and reported results; notable clients included Sierra, Harness, Superblocks, and Multiverse Computing.

Demand Generation & Growth Account Manager

February 1, 2024 - February 1, 2025

Led performance marketing campaigns for SaaS clients (Feb 2024–Feb 2025) across Google Ads and LinkedIn Ads; conducted campaign data analysis; maintained high client satisfaction and retention; led budgets and project management; specialized in SaaS growth marketing; notable clients included Sierra, Harness, Superblocks, and Multiverse Computing.

Paid Media Strategist

February 1, 2025 - Present

Managed over $500k total monthly paid media budgets across multiple accounts; achieved an 82% increase in pipeline, 98% ROAS, and 22% more closed deals QoQ through customer-generation tactics across paid search and paid social; optimized campaigns, audiences, creatives, budgets, and bids; collaborated with designers on creatives and landing pages.