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Hello, I’m Abby Clee, a versatile, commercially minded creative professional with over 15 years spanning fashion modelling, brand strategy, and creative direction. I’ve collaborated with iconic names and brands, including front covers for ELLE and Grazia, and I’ve built a multidisciplinary studio that blends entrepreneurial vision with hands-on photography, storytelling, and client management. As founder of ARC Creates, I lead end-to-end brand strategy, photography, and content production, translating ambitious ideas into market-ready outputs while mentoring teams and nurturing client relationships.…Hello, I’m Abby Clee, a versatile, commercially minded creative professional with over 15 years spanning fashion modelling, brand strategy, and creative direction. I’ve collaborated with iconic names and brands, including front covers for ELLE and Grazia, and I’ve built a multidisciplinary studio that blends entrepreneurial vision with hands-on photography, storytelling, and client management. As founder of ARC Creates, I lead end-to-end brand strategy, photography, and content production, translating ambitious ideas into market-ready outputs while mentoring teams and nurturing client relationships.

Abby Clee

Creative Director, Photographer, Brand Strategist, +2

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Hello, I’m Abby Clee, a versatile, commercially minded creative professional with over 15 years spanning fashion modelling, brand strategy, and creative direction. I’ve collaborated with iconic names and brands, including front covers for ELLE and Grazia, and I’ve built a multidisciplinary studio that blends entrepreneurial vision with hands-on photography, storytelling, and client management. As founder of ARC Creates, I lead end-to-end brand strategy, photography, and content production, translating ambitious ideas into market-ready outputs while mentoring teams and nurturing client relationships.…Hello, I’m Abby Clee, a versatile, commercially minded creative professional with over 15 years spanning fashion modelling, brand strategy, and creative direction. I’ve collaborated with iconic names and brands, including front covers for ELLE and Grazia, and I’ve built a multidisciplinary studio that blends entrepreneurial vision with hands-on photography, storytelling, and client management. As founder of ARC Creates, I lead end-to-end brand strategy, photography, and content production, translating ambitious ideas into market-ready outputs while mentoring teams and nurturing client relationships.

Next availability:

May 28, 2026

Birmingham, United Kingdom

Hello, I’m Abby Clee, a versatile, commercially minded creative professional with over 15 years spanning fashion modelling, brand strategy, and creative direction. I’ve collaborated with iconic names and brands, including front covers for ELLE and Grazia, and I’ve built a multidisciplinary studio that blends entrepreneurial vision with hands-on photography, storytelling, and client management.

As founder of ARC Creates, I lead end-to-end brand strategy, photography, and content production, translating ambitious ideas into market-ready outputs while mentoring teams and nurturing client relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder, Creative Director & Photographer at ARC Creates

January 1, 2018 - January 1, 2026

Founded and scaled a multidisciplinary creative studio delivering end-to-end brand strategy, photography, and content production for a diverse client portfolio. Led all creative direction from concept and mood boarding through to final delivery, mentored design and content teams, built and maintained strong client relationships, and drove business development.

Fashion Model at Models One

January 1, 2004 - January 1, 2011

Worked with internationally recognised brands across editorial, campaign, and runway projects. Secured front covers for ELLE and Grazia, collaborating with photographers, stylists, and creative teams to realise diverse briefs and deepen understanding of brand identity.

Fashion Model at NEVS Models

January 1, 2012 - January 1, 2017

Worked with brands across editorial, campaign, and runway projects. Collaborated with designers and creative teams to realise diverse visual briefs and contribute to brand storytelling.

Social Media Manager/Content Creator at Ask Mummy and Daddy

January 1, 2025 - January 1, 2025

Managed and grew social media presence across Instagram, Facebook, and Twitter for a London-based gourmet confectionery brand; produced short and long-form content, including product photography direction, reels, and campaign posts aligned with gifting occasions and product launches; built an engaged community and monitored analytics to optimise reach and conversions.