Hi, I’m Chloe Doyle, a hands-on digital content professional based in Salford, near Manchester. I currently lead TikTok strategy and content creation for Candy's Cupcakes, overseeing performance analysis, creative direction, and team coordination. With a background in makeup artistry, fashion styling, and costume work, I enjoy crafting authentic, trend-conscious content across TikTok, Instagram, and Facebook, while building affiliate partnerships and mentoring teams.

Chloe Doyle

Hi, I’m Chloe Doyle, a hands-on digital content professional based in Salford, near Manchester. I currently lead TikTok strategy and content creation for Candy's Cupcakes, overseeing performance analysis, creative direction, and team coordination. With a background in makeup artistry, fashion styling, and costume work, I enjoy crafting authentic, trend-conscious content across TikTok, Instagram, and Facebook, while building affiliate partnerships and mentoring teams.

Available to hire

Hi, I’m Chloe Doyle, a hands-on digital content professional based in Salford, near Manchester. I currently lead TikTok strategy and content creation for Candy’s Cupcakes, overseeing performance analysis, creative direction, and team coordination.

With a background in makeup artistry, fashion styling, and costume work, I enjoy crafting authentic, trend-conscious content across TikTok, Instagram, and Facebook, while building affiliate partnerships and mentoring teams.

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Experience Level

Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

TikTok Manager and Creative Content Lead at Candy's Cupcakes
January 1, 2025 - Present
Oversee TikTok content strategy and performance analytics; film and edit engaging short-form videos using CapCut, with captions, transitions, effects and trending audio; create platform-optimized content for TikTok, Instagram, and Facebook; manage affiliate partnerships and coordinate promotional activity; lead the TikTok team, including meetings and guidance on deals to promote during live sessions; track attendance and assist with day-to-day team organisation.
TikTok Presenter at Candy's Cupcakes
September 1, 2024 - January 1, 2025
Host livestreams selling items on TikTok Shop; create content for social platforms; engage customers and follow current trends; regularly contribute to social media content; learn basic cake decorating skills.
Makeup Artist at 24 Seven
April 1, 2024 - April 1, 2025
Employed by an agency to work across makeup and beauty counters at various stores in Manchester; provide customer service, product advice, and operate tills.
Sales Manager at NEXT
April 1, 2024 - August 1, 2024
Oversee sales activities within NEXT; manage a team of sales associates; set sales targets, analyze sales data, develop training programs for staff, and ensure customer satisfaction; monitor inventory levels and merchandise the shop floor.
Sales Co-ordinator at NEXT
April 1, 2023 - April 1, 2024
Assist in preparing sales reports, coordinating sales activities, communicating with customers, and handling administrative tasks; help with inventory management, resolve customer inquiries, and support the sales manager in achieving sales targets.
Delivery Team Member at NEXT
September 1, 2021 - April 1, 2023
Help bring deliveries into the store and prepare the items for the shopfloor by hanging and tagging; regularly cover shopfloor shifts including processing transactions, assisting customers, handling refunds and exchanges, and resolving customer concerns.
Fashion Show Worker at Colours Fundraising Fashion Shows
February 1, 2022 - September 1, 2022
Set up the show with the team; model 9 outfits in a 1 hour 30 minute show; operate a pop-up shop to sell items; pack away 17 rails of clothing after the event.
Customer Service Assistant at Wilko
December 1, 2018 - April 1, 2021
Worked on the shopfloor and tills, assisting customers in-store and over the phone; performed regular health and safety checks in-store and cleaning.
Hairdressing Assistant at Divine Hair and Beauty
June 1, 2017 - September 1, 2017
Gained work experience as a hairdressing assistant during school holidays; duties included welcoming and greeting clients, answering calls, booking appointments, handling cash, washing and drying hair, and keeping the salon clean.
Volunteer at Schoolreaders
September 1, 2024 - August 1, 2025
Visit a local primary school to provide free, weekly, one-to-one reading support for children, prioritising those most disadvantaged.
Volunteer at Hope Mill Theatre
June 1, 2024 - May 1, 2025
Volunteer in the costume department helping to make costumes for plays and musicals, using a sewing machine and hand sewing.
Sales Coordinator at NEXT
April 1, 2023 - April 1, 2024
Prepare sales reports, coordinate activities, communicate with customers, manage inventory, and support the Sales Manager in achieving targets.

Education

Diploma of Higher Education (Social Media and Digital Marketing) at The London College of Style
April 1, 2021 - July 1, 2021
Diploma of Higher Education (Fashion and Personal Styling) at London College
April 1, 2021 - July 1, 2021
A-Level at Salford City College
September 1, 2018 - June 1, 2020
GCSE at Wright Robinson College
September 1, 2013 - June 1, 2018
Diploma of Higher Education at London College of Style
April 1, 2021 - July 1, 2021
Diploma of Higher Education at London College
April 1, 2021 - July 1, 2021
A-Level at Salford City College
September 1, 2018 - June 1, 2020
GCSE at Wright Robinson College
September 1, 2013 - June 1, 2018

Qualifications

First Aid
January 11, 2030 - April 27, 2026
Fire Warden (Lead)
January 11, 2030 - April 27, 2026
First Aid Certification
January 11, 2030 - April 27, 2026
Fire Warden Training
January 11, 2030 - April 27, 2026

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Other, Non-Profit Organization