Designed and developed a streamlined landing page for a property management company, focused on capturing landlord enquiries and building trust quickly.

• Positioned a lead capture form above the fold to maximise conversions
• Structured content to speak directly to landlords and property owners
• Implemented trust elements including testimonials and service highlights
• Designed a clear, distraction-free user journey focused on enquiries
• Optimised for mobile users and fast load performance

This project demonstrates the ability to create effective, conversion-driven landing pages that prioritise results over unnecessary complexity.

Designed and developed a complete website for a lawn care and landscaping business, focused on showcasing services and generating local enquiries.

• Structured clear service sections to help users quickly find what they need
• Built a visual gallery to showcase past work and build trust
• Implemented testimonials to reinforce credibility with homeowners
• Designed a clean, easy-to-navigate layout for a smooth user experience
• Optimised for mobile users and local traffic

The goal of this project was to create a professional online presence that helps convert visitors into enquiries while clearly communicating services and value.

This project demonstrates the ability to deliver practical, results-focused websites for local service businesses.

Designed and developed a custom-built web platform to manage users, content, and internal operations for an online community.

• Built a fully custom system with user management and role-based functionality
• Developed structured content management features for easy updates
• Implemented admin controls for managing users and platform activity
• Designed the system to be scalable and adaptable as the community grew
• Focused on usability and performance across the platform

This project demonstrates my ability to build custom systems beyond standard websites — creating tailored solutions based on specific requirements and workflows.

High-Converting Website for Residential Builder

Worked closely with a residential building company to design and develop a modern, conversion-focused website that reflects the quality of their work and generates consistent enquiries.

• Designed a clean, premium layout to build trust with homeowners
• Structured pages to clearly showcase services, projects, and expertise
• Created strong calls-to-action to drive quote requests and enquiries
• Optimised the user journey to guide visitors from interest to action
• Ensured full mobile responsiveness and fast load performance

The focus of this project was to position the builder as a high-quality, trustworthy choice while making it easy for potential clients to enquire.

The result is a professional online presence that supports lead generation and helps convert website visitors into real project opportunities.

High-Converting WooCommerce Store for Automotive Services

Designed and developed a specialised WooCommerce store for an automotive service business, focused on driving online bookings and product sales.

• Built a conversion-focused layout tailored to automotive customers
• Developed clear service and product structures for easy navigation
• Optimised mobile experience for on-the-go users
• Integrated streamlined checkout and payment functionality
• Structured pages to support SEO and local search visibility

The goal of this project was to create a seamless experience where customers could quickly understand services, trust the brand, and take action — whether booking or purchasing.

This resulted in a cleaner user journey, improved usability, and a stronger foundation for ongoing growth and marketing.

Custom Web Application (NDA Project)

Designed and developed a fully custom web application for a service-based business, focused on delivering a seamless user experience and high-converting customer journey.

• Built a custom front-end and backend solution tailored to business requirements
• Integrated flexible payment functionality to support modern checkout experiences
• Optimised performance, responsiveness, and usability across devices
• Structured the system to support scalability and future feature expansion

Due to NDA restrictions, specific project details cannot be publicly shared.