BC Web Design

Available to hire

I design and build high-converting WordPress websites for service-based businesses that want more leads, not just a better-looking site.

About

I design and build high-converting WordPress websites for service-based businesses that want more leads, not just a better-looking site.

I work with trades, local businesses, and growing SMEs to turn their websites into lead-generating assets — combining conversion-focused design, fast performance, and SEO foundations that actually drive enquiries.

What makes my work different is the focus on results. Every project is built around:
• Clear user journeys that guide visitors to take action
• Strong messaging that speaks directly to your ideal customer
• Clean, modern UI that builds trust instantly
• SEO-ready structure to support long-term growth

Whether you need a new website, a redesign, or ongoing optimisation, I focus on one thing — helping your business generate more enquiries and revenue online.

Services I offer:
• WordPress Website Design & Development (Elementor Pro)
• Website Redesigns (conversion-focused)
• Technical SEO & on-page optimisation
• Landing pages for Google Ads & campaigns
• Ongoing website support & improvements

If you’re looking for a website that actually works for your business, not just sits online — let’s talk.

  • Joined April 2026

Languages

  • EnglishFluent

Industry experience

  • Computers & Electronics

Projects · 6

Designed and developed a streamlined landing page for a property management company, focused on capturing landlord enquiries and building trust quickly.

• Positioned a lead capture form above the fold to maximise conversions
• Structured content to speak directly to landlords and property owners
• Implemented trust elements including testimonials and service highlights
• Designed a clear, distraction-free user journey focused on enquiries
• Optimised for mobile users and fast load performance

This project demonstrates the ability to create effective, conversion-driven landing pages that prioritise results over unnecessary complexity.

Designed and developed a complete website for a lawn care and landscaping business, focused on showcasing services and generating local enquiries.

• Structured clear service sections to help users quickly find what they need
• Built a visual gallery to showcase past work and build trust
• Implemented testimonials to reinforce credibility with homeowners
• Designed a clean, easy-to-navigate layout for a smooth user experience
• Optimised for mobile users and local traffic

The goal of this project was to create a professional online presence that helps convert visitors into enquiries while clearly communicating services and value.

This project demonstrates the ability to deliver practical, results-focused websites for local service businesses.


Designed and developed a custom-built web platform to manage users, content, and internal operations for an online community.

• Built a fully custom system with user management and role-based functionality
• Developed structured content management features for easy updates
• Implemented admin controls for managing users and platform activity
• Designed the system to be scalable and adaptable as the community grew
• Focused on usability and performance across the platform

This project demonstrates my ability to build custom systems beyond standard websites — creating tailored solutions based on specific requirements and workflows.

High-Converting Website for Residential Builder

Worked closely with a residential building company to design and develop a modern, conversion-focused website that reflects the quality of their work and generates consistent enquiries.

• Designed a clean, premium layout to build trust with homeowners
• Structured pages to clearly showcase services, projects, and expertise
• Created strong calls-to-action to drive quote requests and enquiries
• Optimised the user journey to guide visitors from interest to action
• Ensured full mobile responsiveness and fast load performance

The focus of this project was to position the builder as a high-quality, trustworthy choice while making it easy for potential clients to enquire.

The result is a professional online presence that supports lead generation and helps convert website visitors into real project opportunities.

High-Converting WooCommerce Store for Automotive Services

Designed and developed a specialised WooCommerce store for an automotive service business, focused on driving online bookings and product sales.

• Built a conversion-focused layout tailored to automotive customers
• Developed clear service and product structures for easy navigation
• Optimised mobile experience for on-the-go users
• Integrated streamlined checkout and payment functionality
• Structured pages to support SEO and local search visibility

The goal of this project was to create a seamless experience where customers could quickly understand services, trust the brand, and take action — whether booking or purchasing.

This resulted in a cleaner user journey, improved usability, and a stronger foundation for ongoing growth and marketing.

Custom Web Application (NDA Project)

Designed and developed a fully custom web application for a service-based business, focused on delivering a seamless user experience and high-converting customer journey.

• Built a custom front-end and backend solution tailored to business requirements
• Integrated flexible payment functionality to support modern checkout experiences
• Optimised performance, responsiveness, and usability across devices
• Structured the system to support scalability and future feature expansion

Due to NDA restrictions, specific project details cannot be publicly shared.

Work experience

Designer & Developer · BC Web DesignMay 2017 – Present · 9 yrs 7 mos

• Designed and developed high-converting WordPress websites for service businesses across New Zealand • Specialised in trades, local service providers, and SMEs • Built lead-focused websites with strong UX, fast performance, and SEO foundations • Delivered full projects including strategy, design, development, and launch

Education

Diploma of web development · Natcoll Design technology2006
seo business course · seobb2019 – 2020
wordpress web development · code collage2023

Certifications and awards

Diploma of web development2006

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