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Hello, I’m Michelle Abraham—a photographer, videographer, and creative producer with a keen eye for detail, cohesion, and visual storytelling. I specialize in fashion content and thrive in fast-paced, high-volume environments, delivering cohesive campaigns and compelling ecommerce visuals. Most recently I led visual content for Overland Footwear’s brands Merchant 1948, Mi Piaci and Deuce, including campaign development, shoot production, budget oversight and mentoring internal teammates. Since February 2024 I’ve been freelancing in production and post-production across brands and independent projects, now based in Sydney, Australia.…Hello, I’m Michelle Abraham—a photographer, videographer, and creative producer with a keen eye for detail, cohesion, and visual storytelling. I specialize in fashion content and thrive in fast-paced, high-volume environments, delivering cohesive campaigns and compelling ecommerce visuals. Most recently I led visual content for Overland Footwear’s brands Merchant 1948, Mi Piaci and Deuce, including campaign development, shoot production, budget oversight and mentoring internal teammates. Since February 2024 I’ve been freelancing in production and post-production across brands and independent projects, now based in Sydney, Australia.

Michelle Abraham

Photographer, Videographer, Creative Producer, +2

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Hello, I’m Michelle Abraham—a photographer, videographer, and creative producer with a keen eye for detail, cohesion, and visual storytelling. I specialize in fashion content and thrive in fast-paced, high-volume environments, delivering cohesive campaigns and compelling ecommerce visuals. Most recently I led visual content for Overland Footwear’s brands Merchant 1948, Mi Piaci and Deuce, including campaign development, shoot production, budget oversight and mentoring internal teammates. Since February 2024 I’ve been freelancing in production and post-production across brands and independent projects, now based in Sydney, Australia.…Hello, I’m Michelle Abraham—a photographer, videographer, and creative producer with a keen eye for detail, cohesion, and visual storytelling. I specialize in fashion content and thrive in fast-paced, high-volume environments, delivering cohesive campaigns and compelling ecommerce visuals. Most recently I led visual content for Overland Footwear’s brands Merchant 1948, Mi Piaci and Deuce, including campaign development, shoot production, budget oversight and mentoring internal teammates. Since February 2024 I’ve been freelancing in production and post-production across brands and independent projects, now based in Sydney, Australia.

Available to hire

Hello, I’m Michelle Abraham—a photographer, videographer, and creative producer with a keen eye for detail, cohesion, and visual storytelling. I specialize in fashion content and thrive in fast-paced, high-volume environments, delivering cohesive campaigns and compelling ecommerce visuals.

Most recently I led visual content for Overland Footwear’s brands Merchant 1948, Mi Piaci and Deuce, including campaign development, shoot production, budget oversight and mentoring internal teammates. Since February 2024 I’ve been freelancing in production and post-production across brands and independent projects, now based in Sydney, Australia.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

DaVinci Resolve Studio

Intermediate

Avid Media Composer

Intermediate

Language

English

Fluent

Work Experience

Content Lead at Overland Footwear

January 1, 2023 - February 28, 2024

Led visual content across three brands (Merchant 1948, Mi Piaci and Deuce). Core responsibilities included creative development and capture of seasonal campaigns, ecommerce scheduling and capture, budget and file management, internal studio management and briefing external contractors. Also trained the internal Videographer and mentored the AW24 Marketing Intern.

Freelance Production at Self-employed / Freelance

February 1, 2024 - Present

Developed, captured and delivered a diverse range of projects, from larger seasonal print campaigns to regular ecommerce production for brands such as Max and Flo & Frankie. Also completed smaller scale projects for independent brands, corporations and individuals, producing video and still imagery ranging from social content to online tutorials and founder-led content.

Video Editor (Freelance) at Corner Store

February 1, 2024 - June 30, 2025

Contract video editor focusing on corporate, documentary and social cut-down content. Gained experience in collaborative editing workflows, file management and fast turnarounds.