Marwa El-Behairy

Marketing Communications Professional at UNICEF

Led social media audience growth and engagement; increased social media audience by 284% and engagement by 477%; led celebrity and influencer collaborations (90+ regional influencers); amplified advocacy and fundraising initiatives; produced compelling written content including human-interest stories, key messages, press releases, and media Q&As.

Marketing Manager at Tashkeel

Leading integrated marketing strategy across Tashkeel's programmes, exhibitions and shop launches. Planning and delivering 360° campaigns across different platforms to drive awareness and engagement. Managing content production and brand storytelling across formats (copy, video, photo, design). Overseeing social media growth and performance reporting, using insights to optimize campaigns. Heading and mentoring a 10-person in-house creative and content team (social, PR, design, photography), ensuring strong output quality and efficient delivery across multiple priorities.

Digital Communications Lead at UNICEF, Dubai

Developed a comprehensive digital communications strategy for UNICEF in the GCC, navigating traditional and digital media landscapes.

Led integrated digital marketing campaigns across the GCC; increased social media audience by 284% and boosted engagement by 477%; built a network of 90+ regional influencers; led landmark advocacy campaigns and content strategies.

Editorial Assistant / Marketing Specialist Editor at Empire, Dubai

Wrote and edited articles; supported editorial calendar; contributed to content messaging and brand storytelling.

Copywriter at Good People (Kijamii); Cairo & Dubai

Developed copy for campaigns; contributed to brand building and content production.

Social Media Specialist at Tennra, Cairo

Led social media strategy for startup-focused events, including Rise Up Summit and Injaz; amplified online presence and engagement.

Writer / Editor at What Women Want Magazine, Cairo

Wrote and edited articles covering art, culture, fashion, media, development, women, and film; assisted in celebrity interviews.

Marketing Communications Manager at UNICEF – GCC / UNICEF Dubai Office

Led integrated digital campaigns across platforms to drive awareness and engagement; managed a 10-person in-house creative & content team; oversaw content production and brand storytelling across formats; supervised social media growth and performance reporting; organized art exhibitions and cultural events to highlight UNICEF's work; led landmark campaigns including global advocacy initiatives.

Creative Copywriter & Social Media Specialist at Good People (Kijamii)

Developed and executed digital marketing strategies for startup-focused events; led digital activations for startup-focused events including Rise Up Summit and Injaz; built brand credibility for the Injaz Startup Competition 2016; produced copy and content for social campaigns.

Editorial Assistant at Scoop Empire

Wrote and edited articles covering arts, culture, fashion, media, development, women, and film; assisted in interviewing celebrities; gained hands-on experience in editorial journalism.