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I'm a marketing-driven candidate with hands-on experience in social media campaigns, KOL collaborations, and cross-border market execution across Europe. I excel at combining user research and data analysis with content strategy, translating product features into localized and engaging narratives for different audiences. I have managed end-to-end campaigns—from influencer partnerships and content creation to launch events and performance optimization—across multiple European markets. Based in Prague with EU permanent residence, I bring a unique perspective at the intersection of marketing, product thinking, and cultural storytelling to drive growth and build brand presence in international markets.…I'm a marketing-driven candidate with hands-on experience in social media campaigns, KOL collaborations, and cross-border market execution across Europe. I excel at combining user research and data analysis with content strategy, translating product features into localized and engaging narratives for different audiences. I have managed end-to-end campaigns—from influencer partnerships and content creation to launch events and performance optimization—across multiple European markets. Based in Prague with EU permanent residence, I bring a unique perspective at the intersection of marketing, product thinking, and cultural storytelling to drive growth and build brand presence in international markets.

Mengchen Zuo

Marketing Strategist, Social Media Manager, Content Strategist, +2

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I'm a marketing-driven candidate with hands-on experience in social media campaigns, KOL collaborations, and cross-border market execution across Europe. I excel at combining user research and data analysis with content strategy, translating product features into localized and engaging narratives for different audiences. I have managed end-to-end campaigns—from influencer partnerships and content creation to launch events and performance optimization—across multiple European markets. Based in Prague with EU permanent residence, I bring a unique perspective at the intersection of marketing, product thinking, and cultural storytelling to drive growth and build brand presence in international markets.…I'm a marketing-driven candidate with hands-on experience in social media campaigns, KOL collaborations, and cross-border market execution across Europe. I excel at combining user research and data analysis with content strategy, translating product features into localized and engaging narratives for different audiences. I have managed end-to-end campaigns—from influencer partnerships and content creation to launch events and performance optimization—across multiple European markets. Based in Prague with EU permanent residence, I bring a unique perspective at the intersection of marketing, product thinking, and cultural storytelling to drive growth and build brand presence in international markets.

Available to hire

I’m a marketing-driven candidate with hands-on experience in social media campaigns, KOL collaborations, and cross-border market execution across Europe. I excel at combining user research and data analysis with content strategy, translating product features into localized and engaging narratives for different audiences.

I have managed end-to-end campaigns—from influencer partnerships and content creation to launch events and performance optimization—across multiple European markets. Based in Prague with EU permanent residence, I bring a unique perspective at the intersection of marketing, product thinking, and cultural storytelling to drive growth and build brand presence in international markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Czech

Fluent

Korean

Advanced

German

Advanced

French

Beginner

Japanese

Beginner

Chinese

Fluent

Work Experience

Europe Marketing Intern at Huawei

March 1, 2025 - September 1, 2025

参与华为 WATCH GT6/Ultimate 2/WATCH D2 欧洲市场发布与传播全流程，聚焦巴黎 Ride the Wind 全球发布会，推动全球营销策略本土化落地，统筹社交媒体运营与 KOL 合作，助力新品在欧洲市面建立品牌声量与用户认知。

Product Manager Intern at Trip (TrainPal) - Ctrip

December 1, 2024 - February 1, 2025

参与 TrainPal 火车票平台用户体验优化，进行多国家用户调研、画像构建与产品方案设计。通过多语言导航与引导优化，提升非英语用户体验，推动交易转化。

Project Manager at Citic Europe Holdings

February 1, 2022 - November 1, 2024

营销体系搭建与跨国协同：主导“老博客啤酒中国市场拓展”全流程，开展人群洞察、需求分析、方案设计、活动策划；实现线上线下全链路上线并持续优化；跨国资源协调与舆情管理提升执行效率。

Marketing Lead & Co-Founder at Prague Hongmen Hannox Academy (布拉格泓蒙汉学堂)

September 1, 2019 - Present

市场洞察、精准获客与线下活动策划，组织多场文化活动与研学活动，招生转化率提升至 30%，学员规模实现 213% 增长，组织并参与“欢乐春节”等大型中捷文化活动，形成品牌 IP。

European Marketing Intern at Huawei Consumer Business Group

March 1, 2025 - September 30, 2025

Supported social media marketing campaigns and KOL collaborations for the European launch of Huawei WATCH GT6, Ultimate 2, and WATCH D2. Planned and executed localized content on TikTok, Instagram, and YouTube, focusing on cycling and fashion-related storytelling. Managed end-to-end KOL collaborations, including influencer selection, content co-creation, and performance tracking. Adapted global marketing strategy to local EU markets with GDPR/MDR-compliant messaging and regional audience preferences. Assisted in launch event coordination in Paris, supporting media communication and offline campaign execution. Results: 80M+ impressions and 5M+ engagements across social platforms; 30+ influencer-generated content pieces; 200% increase in search volume and 20K+ first-month sales.

Product Management Intern at Trip.com

December 1, 2024 - February 28, 2025

Conducted end-to-end user research across 10 European countries, combining survey data with qualitative insights to understand user behavior and decision patterns. Developed 4 data-driven user personas, identifying key barriers such as transfer anxiety, language friction, and low awareness of split-ticket functionality. Performed competitor analysis (Trainline vs TrainPal) to clarify product positioning and identify gaps in feature communication and user guidance. Translated research insights into product solutions, including split-ticket explanation flows, in-station transfer guidance, and multilingual navigation improvements. Supported optimization of user journey and feature exposure, improving clarity in decision-making and reducing uncertainty during ticket purchases. Results: Contributed to a 7.3% increase in conversion rate and improved usability for non-English-speaking and price-sensitive users.

Marketing Lead & Co-founder at Prague Hongmeng Han Chinese School

September 1, 2019 - Present

Co-founded and scaled an education institute, growing from 0 to 800+ students through structured growth and community-driven marketing. Led social media and content strategy, building localized communication across Chinese, English, and Czech audiences. Designed 12 cross-cultural courses based on user segmentation and learning motivations, improving product-market fit and user engagement. Planned and executed 30+ cultural events (e.g., China – Czech Culture Week, concerts, workshops), integrating online and offline channels to strengthen brand presence. Built partnerships with local schools, cultural institutions, and community organizations to expand visibility and acquisition channels. Contributed to the Prague Chinese New Year Festival, collaborating with domestic artists and European overseas Chinese organizations to organize the largest annual Chinese cultural event, with over 20,000 participants.