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I am Oona Chanel, founder and owner of Author Inc., a global creative consultancy, and founder & editor-in-chief of Author Magazine. I work at the intersection of fashion, media, and commercial growth to build brands from concept to globally scalable positioning. My practice integrates identity, product, editorial, and commercial strategy to deliver complete brand ecosystems that translate into cultural relevance and revenue.…I am Oona Chanel, founder and owner of Author Inc., a global creative consultancy, and founder & editor-in-chief of Author Magazine. I work at the intersection of fashion, media, and commercial growth to build brands from concept to globally scalable positioning. My practice integrates identity, product, editorial, and commercial strategy to deliver complete brand ecosystems that translate into cultural relevance and revenue.

Oona Chanel

Creative Director, Brand Designer, Designer, +2

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I am Oona Chanel, founder and owner of Author Inc., a global creative consultancy, and founder & editor-in-chief of Author Magazine. I work at the intersection of fashion, media, and commercial growth to build brands from concept to globally scalable positioning. My practice integrates identity, product, editorial, and commercial strategy to deliver complete brand ecosystems that translate into cultural relevance and revenue.…I am Oona Chanel, founder and owner of Author Inc., a global creative consultancy, and founder & editor-in-chief of Author Magazine. I work at the intersection of fashion, media, and commercial growth to build brands from concept to globally scalable positioning. My practice integrates identity, product, editorial, and commercial strategy to deliver complete brand ecosystems that translate into cultural relevance and revenue.

Available to hire

I am Oona Chanel, founder and owner of Author Inc., a global creative consultancy, and founder & editor-in-chief of Author Magazine. I work at the intersection of fashion, media, and commercial growth to build brands from concept to globally scalable positioning. My practice integrates identity, product, editorial, and commercial strategy to deliver complete brand ecosystems that translate into cultural relevance and revenue.

Skills

Brand Identity

Copywriting

Fashion Design

Experience Level

Brand Identity

Expert

Copywriting

Expert

Fashion Design

Expert

Language

English

Fluent

Finnish

Fluent

Work Experience

Founder, Owner & Creative Director at Author Inc.

January 1, 2017 - Present

Leads global brand consulting, creative direction, and strategic advisory across fashion, beauty, and lifestyle; builds brands end-to-end across identity, product, campaign, editorial, and commercial systems; oversees collection design direction, packaging, lookbooks, line sheets, campaign production, and brand communication; advises founders on market positioning, creative growth, and international expansion; owns and operates Author Magazine, Author Daily, and Author Shop; develops scalable content and media ecosystems.

Founder & Editor-in-Chief at Author Magazine / Author Daily / Author Shop

January 1, 2017 - Present

Built Author Magazine into one of the most influential titles in fashion and art; published the coffee-table book annually in partnership with Thames & Hudson; directed and shot campaigns and editorials featuring leading talent; created Author Daily, a high-frequency editorial format during fashion weeks; activated Author Daily during Dubai Fashion Week; built a multi-platform content engine across Instagram, TikTok, and YouTube; developed Author Shop integrating editorial storytelling with e-commerce.