Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hello, I’m Sophie Gast, a multilingual Content Manager and CMS Specialist with over a decade of experience in publishing and digital content management across international teams. I’m proficient in uploading, formatting, and optimising content across WordPress, TYPO3, and internal CMS tools, while coordinating multilingual content in up to five languages to ensure editorial consistency and audience engagement. I bring a strong mix of editorial discipline, digital marketing know-how, and CRM-driven thinking to every project. From SEO-friendly content strategy and on-page optimisation to multi-channel campaigns and data-driven performance analysis, I help teams launch compelling content experiences that drive engagement and growth, collaborating closely with marketing, product, and design colleagues to align calendars and workflows.…Hello, I’m Sophie Gast, a multilingual Content Manager and CMS Specialist with over a decade of experience in publishing and digital content management across international teams. I’m proficient in uploading, formatting, and optimising content across WordPress, TYPO3, and internal CMS tools, while coordinating multilingual content in up to five languages to ensure editorial consistency and audience engagement. I bring a strong mix of editorial discipline, digital marketing know-how, and CRM-driven thinking to every project. From SEO-friendly content strategy and on-page optimisation to multi-channel campaigns and data-driven performance analysis, I help teams launch compelling content experiences that drive engagement and growth, collaborating closely with marketing, product, and design colleagues to align calendars and workflows.

Sophie Gast

Marketing Strategist, Growth Marketer, Product Marketer, +6





Hello, I’m Sophie Gast, a multilingual Content Manager and CMS Specialist with over a decade of experience in publishing and digital content management across international teams. I’m proficient in uploading, formatting, and optimising content across WordPress, TYPO3, and internal CMS tools, while coordinating multilingual content in up to five languages to ensure editorial consistency and audience engagement. I bring a strong mix of editorial discipline, digital marketing know-how, and CRM-driven thinking to every project. From SEO-friendly content strategy and on-page optimisation to multi-channel campaigns and data-driven performance analysis, I help teams launch compelling content experiences that drive engagement and growth, collaborating closely with marketing, product, and design colleagues to align calendars and workflows.…Hello, I’m Sophie Gast, a multilingual Content Manager and CMS Specialist with over a decade of experience in publishing and digital content management across international teams. I’m proficient in uploading, formatting, and optimising content across WordPress, TYPO3, and internal CMS tools, while coordinating multilingual content in up to five languages to ensure editorial consistency and audience engagement. I bring a strong mix of editorial discipline, digital marketing know-how, and CRM-driven thinking to every project. From SEO-friendly content strategy and on-page optimisation to multi-channel campaigns and data-driven performance analysis, I help teams launch compelling content experiences that drive engagement and growth, collaborating closely with marketing, product, and design colleagues to align calendars and workflows.

Available to hire

Hello, I’m Sophie Gast, a multilingual Content Manager and CMS Specialist with over a decade of experience in publishing and digital content management across international teams. I’m proficient in uploading, formatting, and optimising content across WordPress, TYPO3, and internal CMS tools, while coordinating multilingual content in up to five languages to ensure editorial consistency and audience engagement.

I bring a strong mix of editorial discipline, digital marketing know-how, and CRM-driven thinking to every project. From SEO-friendly content strategy and on-page optimisation to multi-channel campaigns and data-driven performance analysis, I help teams launch compelling content experiences that drive engagement and growth, collaborating closely with marketing, product, and design colleagues to align calendars and workflows.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

CRM Specialist at SNCF

January 1, 2017 - January 1, 2019

Led engagement strategy for SNCF Discount Cards and TG V MAX, including one-off and lifecycle emails, SMS, and website content. Managed campaign briefs, execution, and post-campaign analysis; coordinated cross-functional teams (Customer Insights, Customer Service, Legal, IT, Communications, etc.). Conducted competitive analysis to inform strategy and optimize campaigns.

Newsletter Executive at THALYS

January 1, 2014 - January 1, 2016

Managed THALYS newsletter campaigns across four markets. Coordinated schedules and workflows of internal and external stakeholders for campaigns. Handled HTML integration and testing of newsletters within the email marketing platform. Prepared monthly digital performance reports and recommended content strategy improvements.

CRM Specialist at eDreams ODIGEO

January 1, 2019 - January 1, 2020

Developed the digital strategy for eDreams’ new loyalty program across five markets. Designed and executed email campaigns, lifecycle emails, transactional emails, and SMS campaigns. Content creation: emails, website content, notifications, and SMS. Conducted competitive analysis and produced monthly performance reports with action plans.

Digital Marketing Manager at HECTOR KITCHEN

July 1, 2020 - February 1, 2021

Delivered freelance digital marketing support, including SEO, campaigns, and CRM initiatives; designed and implemented lifecycle communications, content, and outreach strategies to drive growth and engagement.

Brand Strategy Support at Monka Spain

January 1, 2021 - May 1, 2021

Supported brand strategy development and go-to-market activities; collaborated on creative briefs and campaign planning.

Marketing Study at CAPRICHO

August 1, 2021 - August 31, 2021

Conducted marketing study and market research; produced insights to inform brand and product strategies.

CRM Strategy & Monthly Newsletters at Biist Pro

February 1, 2022 - May 1, 2022

Led CRM strategy and monthly newsletters; planned and executed email campaigns, lifecycle content, and digital communications.

World Tour (Travel Project)

January 1, 2020 - September 1, 2020

9-month travel project across multiple markets focusing on market research, content creation, and networking. Travel halted in July 2020 due to COVID-19.

Digital Marketing Consultant at DÉCOUVERTES DMC FRANCE

August 1, 2025 - April 1, 2026

Created, integrated, and published multichannel content across CMS and marketing tools (articles, landing pages, social media content); Optimised website content and landing pages to improve engagement and conversion performance; Coordinated between marketing and design teams to ensure consistency across all published content; Designed and executed email marketing campaigns using HubSpot (automated workflows, lead nurturing journeys); Planned and coordinated end-to-end webinar campaigns: invitations, follow-ups, and performance tracking

Email Marketing & Social Ads Specialist at ROSSUM

May 1, 2023 - December 1, 2025

Designed and built HTML email campaigns and automated workflows across the full customer lifecycle; Implemented audience segmentation, personalization strategies, and A/B testing frameworks; Monitored campaign KPIs and delivered actionable performance reports; Planned and optimised paid social campaigns on LinkedIn and Facebook Ads

CMS & CRM Specialist at TALKWALKER

April 1, 2021 - April 1, 2023

Uploaded, integrated, and published multilingual blog content across WordPress CMS in 5 languages (French, English and 3 others), ensuring formatting consistency and editorial quality across all markets; Managed end-to-end content publishing workflow: brief intake, content formatting, HTML integration, internal review, scheduling and go-live; Applied on-page SEO best practices to all published content (keyword integration, meta descriptions, alt text, internal linking); Maintained and improved CMS publishing workflows and content management processes; Coordinated with marketing, product, and content teams to align editorial calendar and publishing schedules; Analyzed content performance and provided actionable insights for editorial optimization

CRM Project Manager at SNCF

January 1, 2017 - January 1, 2019

Led CRM engagement strategy and managed end-to-end campaign execution (briefing to post-campaign analysis); Coordinated cross-functional teams: customer insights, legal, IT, customer service, communications

Newsletter Officer at THALYS

January 1, 2014 - January 1, 2016

Managed multilingual newsletter campaigns across 4 European markets; Built and deployed HTML email templates within marketing automation platforms; Delivered monthly reporting and content strategy recommendations

Internal Communications Assistant at SNCF VOYAGES

January 1, 2013 - January 1, 2014

Managed and published content on internal CMS platform (intranet): content upload, formatting, scheduling, and updates; Administered CMS structure and maintained content organization across the intranet; Created communication materials including newsletters, brochures, flyers, and visual assets; Organized on-site events across French train stations