I am a creative strategist who turns customer insight into high-impact stories for campaigns, content, and commercial growth. I use data and audience signals to identify what resonates, then build and shape the narratives that carry it and drive consumer action. I work across paid, organic, influencer and partner channels to deliver measurable results, balancing experimentation with brand discipline and a fast-moving, collaborative approach. In senior roles at Time Inc. and Mondelēz, I built global marketing and customer strategy ecosystems, launched influencer/creator ecosystems from zero, and developed scalable campaign frameworks across markets and verticals. I translate brand and product value into clear, high-performing narratives for multiple audiences, partnering with sales and marketing to align creative with revenue and growth targets.…I am a creative strategist who turns customer insight into high-impact stories for campaigns, content, and commercial growth. I use data and audience signals to identify what resonates, then build and shape the narratives that carry it and drive consumer action. I work across paid, organic, influencer and partner channels to deliver measurable results, balancing experimentation with brand discipline and a fast-moving, collaborative approach. In senior roles at Time Inc. and Mondelēz, I built global marketing and customer strategy ecosystems, launched influencer/creator ecosystems from zero, and developed scalable campaign frameworks across markets and verticals. I translate brand and product value into clear, high-performing narratives for multiple audiences, partnering with sales and marketing to align creative with revenue and growth targets.WWWW…