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I am Sydney Reed, a dynamic and results-driven marketing professional with a proven track record of growing social media presence, driving engagement, and building brand communities from the ground up. I thrive in fast-paced environments and enjoy turning data-driven insights into creative, effective campaigns. I love collaborating across teams to align brand storytelling with business goals, and I’m passionate about developing content strategies that boost reach, engagement, and community growth.…I am Sydney Reed, a dynamic and results-driven marketing professional with a proven track record of growing social media presence, driving engagement, and building brand communities from the ground up. I thrive in fast-paced environments and enjoy turning data-driven insights into creative, effective campaigns. I love collaborating across teams to align brand storytelling with business goals, and I’m passionate about developing content strategies that boost reach, engagement, and community growth.

Sydney Reed

Social Media Manager, Brand Strategist, Marketing Strategist, +2

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I am Sydney Reed, a dynamic and results-driven marketing professional with a proven track record of growing social media presence, driving engagement, and building brand communities from the ground up. I thrive in fast-paced environments and enjoy turning data-driven insights into creative, effective campaigns. I love collaborating across teams to align brand storytelling with business goals, and I’m passionate about developing content strategies that boost reach, engagement, and community growth.…I am Sydney Reed, a dynamic and results-driven marketing professional with a proven track record of growing social media presence, driving engagement, and building brand communities from the ground up. I thrive in fast-paced environments and enjoy turning data-driven insights into creative, effective campaigns. I love collaborating across teams to align brand storytelling with business goals, and I’m passionate about developing content strategies that boost reach, engagement, and community growth.

Available to hire

I am Sydney Reed, a dynamic and results-driven marketing professional with a proven track record of growing social media presence, driving engagement, and building brand communities from the ground up. I thrive in fast-paced environments and enjoy turning data-driven insights into creative, effective campaigns.

I love collaborating across teams to align brand storytelling with business goals, and I’m passionate about developing content strategies that boost reach, engagement, and community growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at SPM Management

August 1, 2025 - Present

Increased monthly profile views from 300 to over 2,500. Executed strategic content planning and execution. Increased average post engagement by 600%. Leveraged social media trends and performance metrics to create and refine content strategies that boost reach and online presence.

Founding Spin Instructor at SPIN CO

December 1, 2024 - Present

Selected as a founding instructor, contributing to the launch and growth of the studio's brand and community. Developed and executed social media content to drive reach, build brand awareness, and support community growth leading up to the studio launch. Shaped the studio’s brand, culture, and client experience while upholding high standards of performance and professionalism.

Social Media Marketing Intern at Total Tech Tools & Leisure

May 1, 2024 - Present

Partnered with a marketing agency to support campaign strategy, execution, and promotion of services and events, driving online engagement and in-store traffic. Designed, created, and scheduled engaging content across platforms aligned with brand messaging and business objectives. Contributed to marketing strategy by identifying target audiences and recommending content approaches.

Director of Recruitment at Pi Beta Phi

January 1, 2024 - Present

Planned and executed recruitment events, including themes, presentations, ceremonies, and visual branding to enhance member experience. Led and delegated responsibilities across chapter committees to ensure coordination and successful execution of recruitment initiatives. Managed recruitment operations, including contracts, reporting, logistics, and cross-functional collaboration with Finance and Community Relations teams. Acted as a key liaison with Alumni Advisory Committees, leading weekly meetings to ensure alignment with organizational standards and strategic goals.

Retail Sales Supervisor at Total Tech Tools & Leisure

May 1, 2022 - Present

Managed accounts receivable processes, ensuring efficient payment collection and accurate record-keeping. Produced and analyzed daily sales reports to support financial accuracy and operational decision-making. Led scheduling and task delegation for retail and service staff to drive productivity and smooth daily operations. Directed inventory management processes, including ordering, stock control, and reconciliation to maintain optimal inventory levels.

Founder / Spin Instructor at Spin Co

December 1, 2024 - Present

Selected as a founding instructor; major contributor to the launch and growth of the studio’s brand and community. Developed and executed social media content to drive reach, build brand awareness, and support community growth ahead of the studio launch. Shaped the studio’s brand, culture, and client experience while upholding high standards of performance and professionalism.

Director of Recruitment & Events at Pi Beta Phi

January 1, 2014 - Present

Planned and executed recruitment events, including themes, presentations, ceremonies, and visual branding to enhance member experience. Led coordination across chapter committees; managed recruitment operations, including contracts, reporting, logistics, and cross-functional collaboration.