Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Amy Huang, a Chicago-based Digital Marketing & Communications Specialist with expertise in brand strategy, influencer marketing, paid media, and data-driven campaign optimization. I'm proficient in Google Analytics, SEO, A/B testing, and CRM tools to optimize engagement and conversions. I have a strong background in event marketing, PR, and market research, delivering measurable impact on brand awareness and revenue growth. I enjoy collaborating with sales and cross-functional teams to drive lead quality and growth.…I'm Amy Huang, a Chicago-based Digital Marketing & Communications Specialist with expertise in brand strategy, influencer marketing, paid media, and data-driven campaign optimization. I'm proficient in Google Analytics, SEO, A/B testing, and CRM tools to optimize engagement and conversions. I have a strong background in event marketing, PR, and market research, delivering measurable impact on brand awareness and revenue growth. I enjoy collaborating with sales and cross-functional teams to drive lead quality and growth.

Amy Huang

Digital Marketer, Content Strategist, Brand Designer, +2





I'm Amy Huang, a Chicago-based Digital Marketing & Communications Specialist with expertise in brand strategy, influencer marketing, paid media, and data-driven campaign optimization. I'm proficient in Google Analytics, SEO, A/B testing, and CRM tools to optimize engagement and conversions. I have a strong background in event marketing, PR, and market research, delivering measurable impact on brand awareness and revenue growth. I enjoy collaborating with sales and cross-functional teams to drive lead quality and growth.…I'm Amy Huang, a Chicago-based Digital Marketing & Communications Specialist with expertise in brand strategy, influencer marketing, paid media, and data-driven campaign optimization. I'm proficient in Google Analytics, SEO, A/B testing, and CRM tools to optimize engagement and conversions. I have a strong background in event marketing, PR, and market research, delivering measurable impact on brand awareness and revenue growth. I enjoy collaborating with sales and cross-functional teams to drive lead quality and growth.

Available to hire

I’m Amy Huang, a Chicago-based Digital Marketing & Communications Specialist with expertise in brand strategy, influencer marketing, paid media, and data-driven campaign optimization. I’m proficient in Google Analytics, SEO, A/B testing, and CRM tools to optimize engagement and conversions. I have a strong background in event marketing, PR, and market research, delivering measurable impact on brand awareness and revenue growth. I enjoy collaborating with sales and cross-functional teams to drive lead quality and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

SQL

Intermediate

Python

Intermediate

Language

English

Fluent

Japanese

Advanced

Work Experience

Marketing Associate (Integrated Marketing & Events) at VectorBuilder

August 1, 2025 - Present

Led integrated marketing initiatives across events and digital channels, supporting lead generation and brand visibility through 8+ industry conferences and online campaigns. Collaborated with sales and cross-functional teams to define target audiences and optimize lead quality, generating approximately 200–400 qualified leads per event and improving downstream conversion potential. Managed full-cycle event execution (booth, vendors, logistics, collateral) while ensuring a consistent brand experience across offline and online touchpoints. Developed and maintained content calendar across LinkedIn, YouTube, and Instagram, supporting campaign planning, product promotion, and event amplification. Monitored and analyzed social media performance (engagement, impressions, CTR), improving average engagement rate by ~15–25% and expanding content reach across channels.

Digital Marketing Specialist at Some (Event-Based Social App) - Remote, USA

February 1, 2025 - August 1, 2025

Developed digital marketing strategies to drive user acquisition and event engagement across Instagram and TikTok. Conducted user research and survey analysis to inform content positioning and refine messaging across owned channels. Collaborated with product and creative teams to optimize conversion funnels, improving event registration rates by 20%. Created and analyzed performance dashboards to monitor campaign KPIs and identify growth opportunities.

Graduate Marketing Consultant at SwissGear - Remote, USA

June 1, 2024 - August 1, 2024

Conducted market research (250+ participants), identifying three key consumer segments, leading to a 25% increase in targeted ad engagement. Analyzed Amazon sales & pricing trends, optimizing listings for SEO & dynamic pricing, boosting conversion rate by 18%. Developed a data-driven promotional strategy, increasing sales by 22% for high-performing SKUs.

Brand Marketing Specialist at Nike Shanghai, China

July 1, 2022 - July 1, 2023

Managed event marketing & influencer partnerships for Street Dance of China, increasing Nike’s Gen Z engagement by 30%. Led KOL product seedings and logistics coordination, contributing to a 25% increase in Nike’s online brand searches. Executed on-site event operations, ensuring a 98%+ brand activation success rate with seamless execution.

Product Marketing Intern at Coty Inc. Shanghai, China

April 1, 2022 - July 1, 2022

Conducted competitive market research, optimizing product positioning and increasing brand digital campaign engagement by 28%. Assisted in paid media targeting & ad optimization, delivering a 15% uplift in e-commerce sales and 12% higher ROI. Designed content strategies for influencer marketing, improving brand impressions across multiple platforms by 20%.