I am a Digital Marketing Manager with 5+ years of experience building and scaling full-funnel digital marketing strategies in high-velocity ecommerce environments. I have a proven track record of growing organic traffic, boosting conversion rates, and maximizing marketing ROI through data-driven experimentation, SEO, CRM, and on-site personalization. I've managed enterprise-scale content operations serving 15M+ monthly visitors, translating performance analytics into cross-channel decisions that reduce CAC and improve ROAS. I'm known for bridging marketing, product, and technology teams to deliver high-impact digital experiences.…

Dharanidhar Vangala

I am a Digital Marketing Manager with 5+ years of experience building and scaling full-funnel digital marketing strategies in high-velocity ecommerce environments. I have a proven track record of growing organic traffic, boosting conversion rates, and maximizing marketing ROI through data-driven experimentation, SEO, CRM, and on-site personalization. I've managed enterprise-scale content operations serving 15M+ monthly visitors, translating performance analytics into cross-channel decisions that reduce CAC and improve ROAS. I'm known for bridging marketing, product, and technology teams to deliver high-impact digital experiences.…

Available to hire

I am a Digital Marketing Manager with 5+ years of experience building and scaling full-funnel digital marketing strategies in high-velocity ecommerce environments. I have a proven track record of growing organic traffic, boosting conversion rates, and maximizing marketing ROI through data-driven experimentation, SEO, CRM, and on-site personalization.

I’ve managed enterprise-scale content operations serving 15M+ monthly visitors, translating performance analytics into cross-channel decisions that reduce CAC and improve ROAS. I’m known for bridging marketing, product, and technology teams to deliver high-impact digital experiences.

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Skills

Experience Level

Work Experience

Associate Marketing Manager at Walmart Canada
January 1, 2025 - December 1, 2025
Full ownership of e-commerce marketing, digital merchandising, and growth strategy across Made in Canada and Flash Deals portfolios — 1P, 2P, and 3P ecosystems. Directed end-to-end SEO and discoverability strategy (taxonomy restructuring, internal linking, and on-page optimization), growing organic traffic by 18% and improving product findability across key categories. Orchestrated weekly digital operations across 12,000+ active SKUs, governing merchant submissions, page versioning, CMS QA, and post-launch validation — cutting out-of-stock incidents by 3% and achieving near-zero defect rate at launch. Designed and scaled A/B and multivariate testing programs from hypothesis to statistical validation — delivering a +4% conversion rate lift and +7% engagement growth across key campaign pages. Owned on-site digital merchandising strategy for promotional campaigns — optimizing product placement, offer visibility, and content hierarchy to consistently improve CTR, conversion, and re
Associate Digital Experience Manager at Walmart Canada
March 1, 2022 - December 1, 2024
Owned content strategy, UX optimization, and digital experience execution across Walmart.ca's highest-traffic pages — Homepage, Help Center, and promotional landing pages — serving 15M+ monthly visitors. Owned end-to-end Homepage strategy and CMS execution — delivering +941 bps CTR uplift through optimized content layout, data-driven merchandising placements, and iterative A/B testing. Designed UX wireframes, user flows, and customer journeys for key site experiences — improving average engagement and conversion by 6% across Homepage and promotional pages. Led full Homepage migration to Walmart Content Platform (WCP), managing QA protocols, release validation, and governance documentation — achieving a zero-defect, zero-disruption launch on schedule. Introduced the 'Walk the Wall' structured QA and preview workflow, eliminating 3+ hours of rework per content cycle and improving stakeholder alignment and speed-to-market by ~25%. Built competitive intelligence and performance f
Product Manager Intern (Concurrent Secondment) at Walmart Canada
April 1, 2025 - December 1, 2025
Embedded with the Product & Tech organization to lead two strategic initiatives — Tire Finder and Secondary Stack — while maintaining full marketing accountability, bridging cross-functional teams across Product, Tech, Marketing, and Sales. Developed 12-month product roadmaps grounded in market research, customer insights, and competitive benchmarking — accelerating feature prioritization cycles by 30% and achieving 100% on-time sprint delivery across all milestones. Converted customer feedback and funnel analytics into targeted product enhancements — reducing friction points by 18% and improving feature adoption, retention, and CSAT scores. Owned performance dashboards across 5+ product KPIs, using data to forecast demand, evaluate feature ROI, and guide iterative releases — cutting decision-to-deployment cycle time by 20%. Authored business cases securing funding for two new product introductions, with quantifiable ROI projections informing P&L management and category margi
Digital Marketing Specialist at Accenture
March 1, 2021 - February 1, 2022
Planned and executed multi-channel digital marketing programs for a portfolio of small-to-mid-size business clients across paid social, search, SEO, and owned eCommerce channels. Built and optimized 10+ responsive Shopify and WordPress storefronts with integrated HTML, structured data markup, and on-page SEO — improving average organic keyword rankings by 12+ positions and generating consistent top-of-funnel traffic. Managed paid campaigns across Google Ads, Facebook, and Instagram for 100+ clients — developing audience segmentation and lookalike strategies that drove a 23% average improvement in campaign ROI. Executed on-site digital merchandising and promotional placement across client e-commerce storefronts — driving a 12% increase in aggregate e-commerce sales through disciplined product prioritization and offer sequencing. Built CRM automation and audience segmentation workflows for lifecycle-driven messaging programs — improving average engagement rates by 19% and reducin

Education

Master of Business Administration at Brock University
January 11, 2030 - June 1, 2021
Bachelor of Commerce at Osmania University
January 11, 2030 - December 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Professional Services, Consumer Goods

Skills

Experience Level