I'm a Barcelona-based 3D artist specializing in lighting, lookdev, and motion graphics for product-oriented and commercial projects. I build visuals that set the mood, define materials, and create render pipelines that translate ideas into production-ready assets. I enjoy shaping art direction and contributing to storytelling and final product concepts. Over the years I've collaborated with studios like Framemov, WinSports TV, Submerce, and various freelance teams, delivering 3D/2D assets, key visuals, and interactive visuals for campaigns, broadcasts, and installations. I work well under tight deadlines and value clear communication with art directors, designers, and production teams.

Leonardo Rincón

I'm a Barcelona-based 3D artist specializing in lighting, lookdev, and motion graphics for product-oriented and commercial projects. I build visuals that set the mood, define materials, and create render pipelines that translate ideas into production-ready assets. I enjoy shaping art direction and contributing to storytelling and final product concepts. Over the years I've collaborated with studios like Framemov, WinSports TV, Submerce, and various freelance teams, delivering 3D/2D assets, key visuals, and interactive visuals for campaigns, broadcasts, and installations. I work well under tight deadlines and value clear communication with art directors, designers, and production teams.

Available to hire

I’m a Barcelona-based 3D artist specializing in lighting, lookdev, and motion graphics for product-oriented and commercial projects. I build visuals that set the mood, define materials, and create render pipelines that translate ideas into production-ready assets. I enjoy shaping art direction and contributing to storytelling and final product concepts.

Over the years I’ve collaborated with studios like Framemov, WinSports TV, Submerce, and various freelance teams, delivering 3D/2D assets, key visuals, and interactive visuals for campaigns, broadcasts, and installations. I work well under tight deadlines and value clear communication with art directors, designers, and production teams.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

3D Artist | Motion Graphics at Framemov
January 1, 2022 - December 31, 2025
Directed lighting and lookdev for commercial and product-oriented projects; defined visual mood, materials, and render setups for final delivery; art direction and involvement in storytelling and final product creation; created simulations and animations for product visuals, mapping and interactivity.
3D Generalist | Motion Graphics at WinSports TV
January 1, 2018 - December 31, 2021
Delivered 3D/2D assets for broadcast: modeling, animating, shading, lighting, and rendering; developed key visuals, openings and motion graphics packages for live programs; worked under tight deadlines to produce production-ready assets.
3D Generalist | Motion Graphics at Submerce
January 1, 2017 - December 31, 2018
Worked as 3D generalist and motion graphics for mapping and multimedia installations; specialized in creating and developing 3D/2D animation pieces for campaigns, broadcast, branding and product, combining art direction, lookdev, lighting and rendering; storytelling with high level of detail and end-to-end render pipeline optimization.
Freelance / Contract Studio at Ratzlab, Didaci Studio, Criteria Animation
January 1, 2017 - December 31, 2025
In charge of animation shots, lighting, lookdev and simulation for product pieces and commercials; independent collaboration with art directors and production teams to deliver high-quality visuals.

Education

Graphic Design at Universidad Nacional de Colombia
January 1, 2012 - December 31, 2013
Certificate in 3Ds Max at SENA Colombia
January 1, 2015 - December 31, 2015
3D Animation at SENA Colombia
January 1, 2016 - December 31, 2018

Qualifications

3Ds Max
January 1, 2015 - December 31, 2015
Animation (3D)
January 1, 2016 - December 31, 2018

Industry Experience

Media & Entertainment, Software & Internet, Professional Services