Available to hire
I’m Charlotte Hollands, a strategic and commercially driven Client Services and Media Director with over 20 years’ experience across global media.
I have led revenue growth, global client & agency development, and market launches across London, Dubai, and the EMEA region. I’m a proven mentor and leader in integrated 360 campaigns, stakeholder engagement across fashion, beauty, and lifestyle sectors, and I excel at identifying diversification opportunities to deliver innovative, cross-channel activations.
Experience Level
Language
English
Fluent
Work Experience
Director, International Development at SheerLuxe UK
November 1, 2023 - June 1, 2025Directed commercial strategies for the agency and client sales team across social, broadcast, events, and performance media. Introduced the business to key industry bodies, new business & development opportunities. Led commercial launch in the Middle East; expanded partnerships into the Italian market. Achieved 35% YoY revenue growth by introducing new commission and sales frameworks. Managed premium brand relationships across digital, podcast, and affiliate channels.
Director, International Development at SheerLuxe Middle East
November 1, 2023 - PresentDirected commercial strategies for the agency and client sales team across social, broadcast, events, and performance media. Led commercial launch in the Middle East; expanded partnerships into the Italian market. Achieved 35% YoY revenue growth by introducing new commission and sales frameworks. Managed premium brand relationships across digital, podcast, and affiliate channels.
Head of Luxury Fashion at Hearst UK – Harper’s Bazaar, ELLE, Esquire
January 1, 2020 - September 1, 2023Oversaw a £6M+ luxury portfolio; exceeded revenue targets consistently. Delivered integrated strategies spanning print, digital, and experiential media. Collaborated with international teams to drive global luxury account growth. Pitched F2F in Paris & Milan to Kering & LVMH brands.
Head of Luxury Agency at Hearst UK
November 1, 2017 - December 1, 2019Managed agency accounts including Publicis, PHD, and Cream for clients such as Chanel, Kering, Sisley, and Seiko. Negotiated multimillion-pound cross-platform activations, underpinned with programmatic DMP solutions. Launched Esquire Evening event in partnership with Seiko.
Associate Publisher – Good Housekeeping & Red at Hearst UK
January 1, 2017 - November 1, 2017Partnered with CBO to develop and execute integrated commercial strategies. Delivered holistic brand campaigns combining editorial, events, and data insights.
Agency Director at Grazia & Cosmopolitan ME – ITP Media Group, Dubai
September 1, 2008 - April 1, 2014Launched Cosmopolitan ME; scaled Grazia ME to ITP’s top-performing title. Directed P&L, sales, events, and partnerships with Dior, LV, Topshop, and others. Created signature events including Grazia Style Awards and Grazia FEST. Led cross-functional commercial teams across UAE and GCC.
National Client Manager at Associated Newspapers, Ad2One (Net-a-Porter)
January 1, 2003 - August 1, 2008Progressed from sales to national client manager across Evening Standard and The Mail on Sunday. Delivered digital media project for Net-a-Porter during 3-month contract at Ad2One.
Education
Executive Media Assistant Diploma at Hove Business & Travel College + Haywards Heath College
January 11, 2030 - April 29, 2026Qualifications
LCCI Certificate in Public Relations, Advertising, Marketing, Journalism
January 11, 2030 - April 29, 2026ECDL Computer Driving License
January 11, 2030 - April 29, 2026A-Level: Media Studies
January 11, 2030 - April 29, 2026GNVQ: Business Studies
January 11, 2030 - April 29, 2026Executive Media Assistant Diploma
January 11, 2030 - April 29, 2026LCCI Certificate in Public Relations, Advertising, Marketing, Journalism
January 11, 2030 - April 29, 2026ECDL Computer Driving License
January 11, 2030 - April 29, 2026A-Level: Media Studies
January 11, 2030 - April 29, 2026GNVQ: Business Studies
January 11, 2030 - April 29, 2026Industry Experience
Media & Entertainment, Consumer Goods, Retail, Travel & Hospitality, Professional Services
Experience Level
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