I'm a bilingual SEO strategist with 6+ years of hands-on experience developing and executing data-driven search strategies for clients across a wide range of industries. I specialize in the full SEO spectrum—from technical audits and keyword research to content creation and performance reporting—and I'm always exploring new ways to boost organic visibility. I actively integrate emerging disciplines, including GEO and AEO optimization and AI-powered SEO workflows, to future-proof client results in an evolving search landscape. I thrive in cross-functional teams, translating analytics into actionable business insights and helping brands turn data into compelling, accessible content. I’m fluent in English and French and enjoy collaborating with creative, development, and design teams to deliver measurable growth.

Aaron Rafael Carbon

I'm a bilingual SEO strategist with 6+ years of hands-on experience developing and executing data-driven search strategies for clients across a wide range of industries. I specialize in the full SEO spectrum—from technical audits and keyword research to content creation and performance reporting—and I'm always exploring new ways to boost organic visibility. I actively integrate emerging disciplines, including GEO and AEO optimization and AI-powered SEO workflows, to future-proof client results in an evolving search landscape. I thrive in cross-functional teams, translating analytics into actionable business insights and helping brands turn data into compelling, accessible content. I’m fluent in English and French and enjoy collaborating with creative, development, and design teams to deliver measurable growth.

Available to hire

I’m a bilingual SEO strategist with 6+ years of hands-on experience developing and executing data-driven search strategies for clients across a wide range of industries. I specialize in the full SEO spectrum—from technical audits and keyword research to content creation and performance reporting—and I’m always exploring new ways to boost organic visibility. I actively integrate emerging disciplines, including GEO and AEO optimization and AI-powered SEO workflows, to future-proof client results in an evolving search landscape.

I thrive in cross-functional teams, translating analytics into actionable business insights and helping brands turn data into compelling, accessible content. I’m fluent in English and French and enjoy collaborating with creative, development, and design teams to deliver measurable growth.

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Language

English
Fluent
French
Fluent

Work Experience

SEO Strategist at Adviso
March 1, 2023 - Present
Lead end-to-end SEO strategies for a portfolio of 4 to 6 clients across various industries, driving organic growth through technical excellence, content strategy, and emerging AI search practices.
SEO Specialist at DAC Group
October 1, 2022 - March 1, 2023
Supported multi-channel SEO strategies for agency clients, contributing across technical, content, and reporting functions.
SEO Strategist at Flair Strategy
July 1, 2021 - October 1, 2022
Managed end-to-end SEO strategy for clients, with a focus on technical foundations and content-driven growth.
SEO Analyst at Bloom Marketing
February 1, 2020 - July 1, 2021
Contributed to comprehensive SEO strategies in an agency environment, building strong expertise across technical and content disciplines.
Content Product Writer & SEO Specialist at IT Instruments
January 1, 2019 - February 1, 2020
Wrote and optimized product content to improve search discoverability and user engagement; gathered and structured product information from internal stakeholders; applied QA processes for consistency and accuracy.

Education

Bachelor of Arts in Marketing at John Molson School of Business
January 1, 2015 - January 1, 2018
DEC in Social Science at John Abbott College
January 1, 2010 - January 1, 2013

Qualifications

Google Analytics
January 11, 2030 - April 29, 2026
Google Display
January 11, 2030 - April 29, 2026
Google Search
January 11, 2030 - April 29, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services