Available to hire
I’m Shayan Abdullah, a marketing and brand communications professional who thrives at the intersection of creative storytelling and data-driven growth. I specialize in end-to-end TikTok shop strategy, brand positioning, and cross-channel customer journeys that convert. Over the past several years I’ve built and led digital campaigns across FMCG, retail, and e-commerce, developing scalable SOPs, optimizing product listings, and forging partnerships with influencers and stakeholders to drive measurable GMV and audience engagement.
Language
English
Fluent
Work Experience
Key Account Manager (TikTok Shops) at Innovative Widgets
October 1, 2025 - PresentDirected a portfolio of 12 FMCG, Retail, and E-commerce accounts, ensuring cross-platform messaging consistency and long-term brand equity. Spearheaded TikTok Shop market entry and growth strategies, including end-to-end product listings, inventory optimization, and promotional calendar planning. Partnered with stakeholders to align brand positioning with performance-driven TikTok marketing, resulting in measurable growth in GMV and customer engagement.
TikTok Shop Strategist at Live Buzz Studio
March 1, 2025 - October 1, 2025Managed daily operations for 8+ CPG brands, orchestrating product launches, affiliate coordination, and GMV tracking to ensure operational excellence. Executed and optimized full-funnel TikTok Ads using GMV Max campaigns to drive conversions and maintain ROAS with minimal direct content production. Led KPI-driven decision making (CTR, CVR, ROAS), identified creative fatigue, and requested targeted assets to sustain growth. Amplified organic and paid synergy by featuring top-performing creator videos, and developed SOPs for TikTok Shop to speed, accuracy, and reliability.
Regional Head Marketing at AIESEC
October 1, 2023 - February 1, 2026Achieved an 800% increase in long-term partnerships, securing high-value accounts like AKU and IoBM. Engineered digital strategies driving 1,300+ sign ups and reaching 100,000+ users organically. Managed 40+ international relations with AIESEC entities to scale national marketing. Led a team of 12 to engage 200+ professionals and 70+ companies for corporate talent fulfilment.
TikTok Account Manager at Automated Wealth Management
May 1, 2024 - March 1, 2025Launched and scaled 10+ private-label brands across diverse categories (beauty, health, home & kitchen), achieving 5-6 figure monthly revenues within a 5-month window. Built and managed a high-performing TikTok Shop Affiliate Center, leading recruitment, training, and incentive structuring for top-tier influencer partners. Directed Online Reputation Management (ORM) strategies and collaborated with creative teams to produce high-converting content resonant with target demographics.
Education
Bachelor's in Business Administration at Iqra University
January 11, 2030 - April 29, 2026Qualifications
Industry Experience
Media & Entertainment, Retail, Software & Internet, Professional Services, Education, Other
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