Nelson Ríos

Created and edited videos, banners, and digital assets for major brands including Johnnie Walker, Baileys, Don Julio, Benadryl, Zyrtec, and Neutrogena. Designed social media graphics to boost engagement, prepared digital assets for print and online use, and coordinated with marketing teams to deliver cohesive campaigns. Led concept development for campaigns, produced retail creatives for Uber Eats, Instacart, and Walmart, and ensured timely delivery under tight deadlines while maintaining brand standards.

Led core SEO initiatives including keyword research, on-page optimization, metadata creation, content optimization, and link-building campaigns. Monitored campaign performance using keyword rankings, traffic trends, geo targeting data, and backlink profiles. Provided actionable recommendations to improve organic search performance and collaborated with Content Managers and Marketing teams on content strategies for newly acquired properties.

Optimized images for web use, implemented brand guidelines, and developed custom illustrations. Collaborated with marketing teams to create targeted email campaigns, produced print materials such as logos, brochures, banners, and signs, designed trade show booths, and presented mockups to customers to gather feedback. Created visual content for social media campaigns and print collateral.