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Hi, I’m Nelson Ríos—a creative graphic designer and SEO professional with 10+ years of experience crafting high-impact visual campaigns for digital, social, retail, and print channels. I’ve delivered brand-driven design for global brands such as Johnnie Walker, Baileys, Don Julio, Neutrogena, and Zyrtec, while also executing SEO initiatives for high-traffic platforms. I enjoy concept development, visual storytelling, and multi-channel campaigns that strengthen brand identity and drive measurable engagement.…Hi, I’m Nelson Ríos—a creative graphic designer and SEO professional with 10+ years of experience crafting high-impact visual campaigns for digital, social, retail, and print channels. I’ve delivered brand-driven design for global brands such as Johnnie Walker, Baileys, Don Julio, Neutrogena, and Zyrtec, while also executing SEO initiatives for high-traffic platforms. I enjoy concept development, visual storytelling, and multi-channel campaigns that strengthen brand identity and drive measurable engagement.

Nelson Ríos

Graphic Designer, Art Director, Brand Designer, +2

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Hi, I’m Nelson Ríos—a creative graphic designer and SEO professional with 10+ years of experience crafting high-impact visual campaigns for digital, social, retail, and print channels. I’ve delivered brand-driven design for global brands such as Johnnie Walker, Baileys, Don Julio, Neutrogena, and Zyrtec, while also executing SEO initiatives for high-traffic platforms. I enjoy concept development, visual storytelling, and multi-channel campaigns that strengthen brand identity and drive measurable engagement.…Hi, I’m Nelson Ríos—a creative graphic designer and SEO professional with 10+ years of experience crafting high-impact visual campaigns for digital, social, retail, and print channels. I’ve delivered brand-driven design for global brands such as Johnnie Walker, Baileys, Don Julio, Neutrogena, and Zyrtec, while also executing SEO initiatives for high-traffic platforms. I enjoy concept development, visual storytelling, and multi-channel campaigns that strengthen brand identity and drive measurable engagement.

Available to hire

Hi, I’m Nelson Ríos—a creative graphic designer and SEO professional with 10+ years of experience crafting high-impact visual campaigns for digital, social, retail, and print channels.

I’ve delivered brand-driven design for global brands such as Johnnie Walker, Baileys, Don Julio, Neutrogena, and Zyrtec, while also executing SEO initiatives for high-traffic platforms. I enjoy concept development, visual storytelling, and multi-channel campaigns that strengthen brand identity and drive measurable engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Graphic Designer at AMP Agency

January 1, 2021 - Present

Created and edited videos, banners, and digital assets for major brands including Johnnie Walker, Baileys, Don Julio, Benadryl, Zyrtec, and Neutrogena. Designed social media graphics to boost engagement, prepared digital assets for print and online use, and coordinated with marketing teams to deliver cohesive campaigns. Led concept development for campaigns, produced retail creatives for Uber Eats, Instacart, and Walmart, and ensured timely delivery under tight deadlines while maintaining brand standards.

Marketing Graphic Designer at Herozite Solutions

January 1, 2016 - January 1, 2022

Optimized images for web performance, implemented brand guidelines, and developed custom illustrations and print materials. Collaborated on email campaigns, improved social media engagement, designed logos, brochures, banners, and trade show materials, and supported digital campaigns across multiple channels. Implemented and managed SEO strategies to improve visibility and performance, mentored junior designers, and contributed to branding efforts.

SEO Associate at Bold Ltd.

January 1, 2018 - January 1, 2021

Led core SEO initiatives including keyword research, on-page optimization, metadata creation, content optimization, and link-building campaigns. Monitored campaign performance using keyword rankings, traffic trends, geo targeting data, and backlink profiles. Provided actionable recommendations to improve organic search performance and collaborated with Content Managers and Marketing teams on content strategies for newly acquired properties.

Marketing Graphic Designer at Tap Local Marketing

January 1, 2017 - January 1, 2018

Optimized images for web use, implemented brand guidelines, and developed custom illustrations. Collaborated with marketing teams to create targeted email campaigns, produced print materials such as logos, brochures, banners, and signs, designed trade show booths, and presented mockups to customers to gather feedback. Created visual content for social media campaigns and print collateral.

Art Director at Sistema Universitario Ana G. Méndez

January 1, 2012 - January 1, 2017

Managed over six institutional brands affiliated with the university system. Designed branding and promotional materials including banners, billboards, flyers, posters, booklets, and digital campaigns. Developed creative concepts aligned with institutional marketing goals, elevated brand awareness, and mentored junior designers while ensuring visual guidelines and consistency across channels.