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I am Caslon Cato, a dynamic Event Producer with 12+ years of end-to-end production experience spanning corporate programs, brand activations, music and cultural festivals, and large-scale experiential marketing. I have partnered with Nike, Starbucks, Chase, and Ciroc to deliver premium, on-brand experiences for audiences from 50 to 5,000+. I thrive under pressure, leading cross-functional teams with calm, decisive leadership and a steadfast commitment to flawless execution. I translate client objectives into actionable production plans, manage multi-million-dollar budgets, and cultivate vendor networks to enable rapid deployment across markets while delivering measurable ROI.…I am Caslon Cato, a dynamic Event Producer with 12+ years of end-to-end production experience spanning corporate programs, brand activations, music and cultural festivals, and large-scale experiential marketing. I have partnered with Nike, Starbucks, Chase, and Ciroc to deliver premium, on-brand experiences for audiences from 50 to 5,000+. I thrive under pressure, leading cross-functional teams with calm, decisive leadership and a steadfast commitment to flawless execution. I translate client objectives into actionable production plans, manage multi-million-dollar budgets, and cultivate vendor networks to enable rapid deployment across markets while delivering measurable ROI.

Caslon Cato

Project Manager, Production Manager, Creative Producer, +1

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I am Caslon Cato, a dynamic Event Producer with 12+ years of end-to-end production experience spanning corporate programs, brand activations, music and cultural festivals, and large-scale experiential marketing. I have partnered with Nike, Starbucks, Chase, and Ciroc to deliver premium, on-brand experiences for audiences from 50 to 5,000+. I thrive under pressure, leading cross-functional teams with calm, decisive leadership and a steadfast commitment to flawless execution. I translate client objectives into actionable production plans, manage multi-million-dollar budgets, and cultivate vendor networks to enable rapid deployment across markets while delivering measurable ROI.…I am Caslon Cato, a dynamic Event Producer with 12+ years of end-to-end production experience spanning corporate programs, brand activations, music and cultural festivals, and large-scale experiential marketing. I have partnered with Nike, Starbucks, Chase, and Ciroc to deliver premium, on-brand experiences for audiences from 50 to 5,000+. I thrive under pressure, leading cross-functional teams with calm, decisive leadership and a steadfast commitment to flawless execution. I translate client objectives into actionable production plans, manage multi-million-dollar budgets, and cultivate vendor networks to enable rapid deployment across markets while delivering measurable ROI.

Available to hire

I am Caslon Cato, a dynamic Event Producer with 12+ years of end-to-end production experience spanning corporate programs, brand activations, music and cultural festivals, and large-scale experiential marketing. I have partnered with Nike, Starbucks, Chase, and Ciroc to deliver premium, on-brand experiences for audiences from 50 to 5,000+.

I thrive under pressure, leading cross-functional teams with calm, decisive leadership and a steadfast commitment to flawless execution. I translate client objectives into actionable production plans, manage multi-million-dollar budgets, and cultivate vendor networks to enable rapid deployment across markets while delivering measurable ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Event Producer / Operations Manager at Freelance

January 1, 2012 - Present

Produced Nike brand activation for 100–500 attendees, overseeing concept development, vendor coordination, staffing, and on-site operations to deliver a seamless, on-brand consumer experience. Executed a Starbucks live concert event, managing AV production, talent logistics, venue coordination, and run-of-show for a multi-hundred-person audience. Produced a Chase private dinner experience, coordinating catering, venue selection, guest journey, and all-day logistics to meet premier financial services standards. Produced a Ciroc pickleball tournament activation, handling event infrastructure, brand integration, staffing, and full on-site execution. Delivered 50+ end-to-end events across corporate, brand, cultural, and experiential verticals, serving audiences from 50 to 5,000+ through concept development, vendor sourcing, logistics, on-site execution, and post-event reporting. Owned multi-six-figure to $2M+ budgets with full P&L oversight, forecasting, expense tracking, and vendor nego

Program Manager, HoloLens Experiential at Microsoft (Contract)

January 1, 2016 - December 31, 2020

Led end-to-end planning and execution of live HoloLens product demonstrations and immersive experiential activations for VIP clients, developers, strategic partners, and consumer audiences. Recruited, supervised, and trained a team of 30+ Microsoft employees on product demo delivery, audience engagement, and brand presentation standards. Architected cross-functional communication frameworks and milestone tracking systems to synchronize Sales, Marketing, and Operations across concurrent programs. Oversaw full vendor coordination lifecycle including purchase orders, compliance verification, contract management, and corporate brand standards adherence. Produced detailed weekly performance reports capturing attendance, engagement insights, and ROI metrics, presenting findings and strategic recommendations to senior stakeholders. Collaborated cross-functionally with product, marketing, creative, and communications teams to align event programming with product launch strategies and broader b