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I am a Digital Marketing Analyst with 4+ years of experience in marketing analytics, attribution modeling, and performance optimization. I leverage SQL, Python, and BI tools to drive customer segmentation, predictive modeling, and data-driven campaign strategies across multi-channel programs. I excel at translating complex data into actionable insights and collaborating with cross-functional teams to deliver business impact. I thrive in fast-paced environments, driving structured experimentation, tracking architecture, and optimization initiatives to improve growth and efficiency.…I am a Digital Marketing Analyst with 4+ years of experience in marketing analytics, attribution modeling, and performance optimization. I leverage SQL, Python, and BI tools to drive customer segmentation, predictive modeling, and data-driven campaign strategies across multi-channel programs. I excel at translating complex data into actionable insights and collaborating with cross-functional teams to deliver business impact. I thrive in fast-paced environments, driving structured experimentation, tracking architecture, and optimization initiatives to improve growth and efficiency.

Liza amulkumar Patel

Marketing Analyst, Growth Marketer, Performance Marketer, +2

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I am a Digital Marketing Analyst with 4+ years of experience in marketing analytics, attribution modeling, and performance optimization. I leverage SQL, Python, and BI tools to drive customer segmentation, predictive modeling, and data-driven campaign strategies across multi-channel programs. I excel at translating complex data into actionable insights and collaborating with cross-functional teams to deliver business impact. I thrive in fast-paced environments, driving structured experimentation, tracking architecture, and optimization initiatives to improve growth and efficiency.…I am a Digital Marketing Analyst with 4+ years of experience in marketing analytics, attribution modeling, and performance optimization. I leverage SQL, Python, and BI tools to drive customer segmentation, predictive modeling, and data-driven campaign strategies across multi-channel programs. I excel at translating complex data into actionable insights and collaborating with cross-functional teams to deliver business impact. I thrive in fast-paced environments, driving structured experimentation, tracking architecture, and optimization initiatives to improve growth and efficiency.

Available to hire

I am a Digital Marketing Analyst with 4+ years of experience in marketing analytics, attribution modeling, and performance optimization. I leverage SQL, Python, and BI tools to drive customer segmentation, predictive modeling, and data-driven campaign strategies across multi-channel programs.

I excel at translating complex data into actionable insights and collaborating with cross-functional teams to deliver business impact. I thrive in fast-paced environments, driving structured experimentation, tracking architecture, and optimization initiatives to improve growth and efficiency.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

Digital Marketing Analyst at Amazon

September 1, 2025 - Present

Led performance optimization across sponsored products and display campaigns using SQL and Python on clickstream and conversion data, improving campaign efficiency by 20% and conversion rate by 15%. Built advanced customer segmentation and cohorts using behavioral interaction, purchase history, and engagement signals, enabling targeted audience strategies and expanding segmentation coverage across 15+ cohorts and 50+ attributes for personalized ad delivery. Optimized paid media performance across the Amazon Ads ecosystem by restructuring keyword targeting, bidding strategies, and creative variations, improving efficiency, reducing cost per acquisition, and increasing ROAS. Designed automated analytics pipelines using SQL and Power BI, integrating impression, click, conversion, and revenue data into unified dashboards, reducing reporting latency from 2-3 days to same-day reporting and consolidating 8+ disparate data sources into a single layer. Executed structured A/B testing frameworks

Marketing Data Analyst at Accenture

January 1, 2017 - September 1, 2020

Led marketing performance analytics for multi-region enterprise clients by transforming campaign, transaction, and channel data into actionable insights supporting spend optimization, campaign timing, and revenue growth strategies. Implemented enterprise tracking architecture using GTM and UTM frameworks, instrumenting 60+ marketing and user interaction events across acquisition and conversion funnels, ensuring accurate attribution and scalable analytics foundations. Built advanced customer segmentation and lifecycle cohort models using SQL, Python, and Excel, expanding audience segmentation into 20+ defined cohorts and enabling analysis across 100K+ customer records for improved targeting and CLV insights. Designed executive-level dashboards in Power BI integrating campaign performance, traffic, conversion, and revenue metrics, reducing reporting effort by 10+ hours per week and consolidating 12+ KPI sources into a single reporting system. Enhanced campaign performance through keyword