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I'm a UI/UX and multidisciplinary designer focused on crafting seamless digital experiences across web, mobile, and motion. With a foundation built on rigorous UX principles, I help global brands bridge the gap between aesthetic beauty and functional performance. My portfolio includes strategic design work for industry leaders such as Autotrader, Eidos Games, and Morrisons, and I lead creative initiatives as founder of Caribou Creative, delivering end-to-end digital presence and design systems.…I'm a UI/UX and multidisciplinary designer focused on crafting seamless digital experiences across web, mobile, and motion. With a foundation built on rigorous UX principles, I help global brands bridge the gap between aesthetic beauty and functional performance. My portfolio includes strategic design work for industry leaders such as Autotrader, Eidos Games, and Morrisons, and I lead creative initiatives as founder of Caribou Creative, delivering end-to-end digital presence and design systems.

Paul Goode

UI Designer, UX Designer, Product Designer, +2

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I'm a UI/UX and multidisciplinary designer focused on crafting seamless digital experiences across web, mobile, and motion. With a foundation built on rigorous UX principles, I help global brands bridge the gap between aesthetic beauty and functional performance. My portfolio includes strategic design work for industry leaders such as Autotrader, Eidos Games, and Morrisons, and I lead creative initiatives as founder of Caribou Creative, delivering end-to-end digital presence and design systems.…I'm a UI/UX and multidisciplinary designer focused on crafting seamless digital experiences across web, mobile, and motion. With a foundation built on rigorous UX principles, I help global brands bridge the gap between aesthetic beauty and functional performance. My portfolio includes strategic design work for industry leaders such as Autotrader, Eidos Games, and Morrisons, and I lead creative initiatives as founder of Caribou Creative, delivering end-to-end digital presence and design systems.

Available to hire

I’m a UI/UX and multidisciplinary designer focused on crafting seamless digital experiences across web, mobile, and motion. With a foundation built on rigorous UX principles, I help global brands bridge the gap between aesthetic beauty and functional performance.
My portfolio includes strategic design work for industry leaders such as Autotrader, Eidos Games, and Morrisons, and I lead creative initiatives as founder of Caribou Creative, delivering end-to-end digital presence and design systems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

UI Specialist and Senior Designer at Morrisons

April 1, 2024 - Present

Spearheaded the design and evolution of key digital products, including the More Card loyalty scheme and CRM campaigns; delivered high-engagement 2D animations for email and social; executed large-scale email campaigns for a weekly active audience of 5 million customers; maintained design consistency across a database of 11 million users; improved ROI by raising average conversion from 1.3% to 1.8% and open rates by 6% through data-driven iterations.

UX/Digital Designer at Betfred

April 1, 2023 - August 1, 2023

Strategic Research: audits, competitor analysis, and heuristic evaluations to build a data-driven design foundation. User-Centric UX: mapped pain points and friction into actionable product roadmaps. Collaboration: led stakeholder ideation workshops and FigJam sessions to align design with business goals. Process Optimisation: streamlined team workflows and design handovers for better speed and consistency.

Senior CRM Digital Designer at AO

July 1, 2021 - April 1, 2023

Redesigned key email campaigns for a 2 million customer base; drove efficiencies across the department and cut development times by 30%. Curated design systems and overarching guidelines across email channels and merchandising. Created collaborative design sessions in FigJam and Miro. Interviewed, recruited, and devised design tasks for a CRM email design team.

Founder at Caribou Creative

August 1, 2020 - Present

Creative Strategy: Managing end-to-end digital presence for a diverse range of projects, encompassing website hosting, web design, and social media management. Client Management: Building and nurturing long-term professional relationships through consistent delivery and clear communication.

Digital Designer at Mamas & Papas

March 1, 2012 - October 1, 2014

Implemented highly visual, successful web and email campaigns for best-selling products to over 2 million active customers.

Freelance Senior Digital Designer at PGSG Creative Ltd

July 1, 2009 - April 1, 2020

Worked in-house at NBrown Group and Very Littlewoods. Developed timely and accurate email designs across a 2 million customer database. Drove efficiencies across the department and cut development times by 30%. Curated design systems and overarching guidelines across email channels.