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I'm a results-driven Marketing Analyst with 4+ years of experience turning customer, campaign, and business data into actions that improve revenue, retention, and acquisition performance. I have a strong background in CRM analytics, customer segmentation, dashboard development, campaign measurement, funnel analysis, forecasting, and executive reporting across retail and enterprise environments. I bring hands-on expertise with SQL, Power BI, Tableau, Excel, Google Analytics 4, Salesforce CRM, HubSpot, and BI reporting tools. I collaborate with marketing, sales, finance, and operations teams to solve business problems through data. I am positioned for Marketing Analyst, CRM Analyst, Customer Insights Analyst, Campaign Analyst, and BI roles in the US market.…I'm a results-driven Marketing Analyst with 4+ years of experience turning customer, campaign, and business data into actions that improve revenue, retention, and acquisition performance. I have a strong background in CRM analytics, customer segmentation, dashboard development, campaign measurement, funnel analysis, forecasting, and executive reporting across retail and enterprise environments. I bring hands-on expertise with SQL, Power BI, Tableau, Excel, Google Analytics 4, Salesforce CRM, HubSpot, and BI reporting tools. I collaborate with marketing, sales, finance, and operations teams to solve business problems through data. I am positioned for Marketing Analyst, CRM Analyst, Customer Insights Analyst, Campaign Analyst, and BI roles in the US market.

Sravani Ayiluri

Marketing Analyst, Data Analyst, Data Scientist, +2

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I'm a results-driven Marketing Analyst with 4+ years of experience turning customer, campaign, and business data into actions that improve revenue, retention, and acquisition performance. I have a strong background in CRM analytics, customer segmentation, dashboard development, campaign measurement, funnel analysis, forecasting, and executive reporting across retail and enterprise environments. I bring hands-on expertise with SQL, Power BI, Tableau, Excel, Google Analytics 4, Salesforce CRM, HubSpot, and BI reporting tools. I collaborate with marketing, sales, finance, and operations teams to solve business problems through data. I am positioned for Marketing Analyst, CRM Analyst, Customer Insights Analyst, Campaign Analyst, and BI roles in the US market.…I'm a results-driven Marketing Analyst with 4+ years of experience turning customer, campaign, and business data into actions that improve revenue, retention, and acquisition performance. I have a strong background in CRM analytics, customer segmentation, dashboard development, campaign measurement, funnel analysis, forecasting, and executive reporting across retail and enterprise environments. I bring hands-on expertise with SQL, Power BI, Tableau, Excel, Google Analytics 4, Salesforce CRM, HubSpot, and BI reporting tools. I collaborate with marketing, sales, finance, and operations teams to solve business problems through data. I am positioned for Marketing Analyst, CRM Analyst, Customer Insights Analyst, Campaign Analyst, and BI roles in the US market.

Available to hire

I’m a results-driven Marketing Analyst with 4+ years of experience turning customer, campaign, and business data into actions that improve revenue, retention, and acquisition performance. I have a strong background in CRM analytics, customer segmentation, dashboard development, campaign measurement, funnel analysis, forecasting, and executive reporting across retail and enterprise environments.

I bring hands-on expertise with SQL, Power BI, Tableau, Excel, Google Analytics 4, Salesforce CRM, HubSpot, and BI reporting tools. I collaborate with marketing, sales, finance, and operations teams to solve business problems through data. I am positioned for Marketing Analyst, CRM Analyst, Customer Insights Analyst, Campaign Analyst, and BI roles in the US market.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Analyst at Walmart

May 1, 2025 - Present

Built Power BI dashboards combining campaign, CRM, eCommerce, and sales data, reducing weekly reporting turnaround from two days to same-day delivery for leadership teams. Analyzed 500K+ customer transactions, loyalty activity, and purchase trends to identify high-value segments that improved targeted campaign response rates by 14%. Developed SQL reporting pipelines for acquisition cost, conversion rates, repeat purchases, retention movement, and campaign ROI used in weekly business reviews. Evaluated promotions, pricing events, and seasonal campaigns, helping reallocate spend toward stronger channels and improving return on marketing investment by 11%. Led A/B testing across offers, subject lines, landing pages, and creative assets, increasing click-through rates by 9% and conversions by 7%. Automated recurring Excel trackers and manual reporting workflows using Power Query, saving 18 monthly hours while improving reporting accuracy and consistency. Presented customer insights, revenu

Marketing Analyst at Accenture

February 1, 2020 - December 1, 2023

Managed campaign analytics and reporting for 6+ client accounts across retail, telecom, and consumer sectors supporting recurring monthly business review meetings consistently. Designed Power BI and Tableau dashboards replacing spreadsheets, reducing review time by 35% and improving visibility into ROI, funnel, and engagement metrics companywide. Used SQL to extract, transform, and validate CRM, web, and sales data, improving reporting accuracy by 22% across scheduled monthly deliverables. Performed audience segmentation across 1M+ customer records, helping client teams increase campaign engagement rates by 12% through stronger targeting strategies consistently applied. Delivered weekly and monthly scorecards tracking spend efficiency, lead pipeline health, conversions, and channel performance for leadership stakeholders across multiple accounts. Analyzed email campaign metrics including opens, clicks, unsubscribes, and bounce rates, improving nurture engagement by 10% through content