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I’m Hayley Storm Clover, a Marketing Operations & Lifecycle Leader based in London. I design and optimise full-funnel marketing systems for B2B SaaS, turning data into revenue through lifecycle strategy, lead scoring, segmentation and automation to accelerate conversions and pipeline velocity. I love turning complex data into clear, actionable insights and partnering with Sales to drive revenue. I have hands-on experience with HubSpot, Salesforce, ZoomInfo and Apollo, and I thrive in fast-growing, multi-market environments, delivering scalable demand engines and high-impact campaigns.…I’m Hayley Storm Clover, a Marketing Operations & Lifecycle Leader based in London. I design and optimise full-funnel marketing systems for B2B SaaS, turning data into revenue through lifecycle strategy, lead scoring, segmentation and automation to accelerate conversions and pipeline velocity. I love turning complex data into clear, actionable insights and partnering with Sales to drive revenue. I have hands-on experience with HubSpot, Salesforce, ZoomInfo and Apollo, and I thrive in fast-growing, multi-market environments, delivering scalable demand engines and high-impact campaigns.

Hayley Storm Clover

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I’m Hayley Storm Clover, a Marketing Operations & Lifecycle Leader based in London. I design and optimise full-funnel marketing systems for B2B SaaS, turning data into revenue through lifecycle strategy, lead scoring, segmentation and automation to accelerate conversions and pipeline velocity. I love turning complex data into clear, actionable insights and partnering with Sales to drive revenue. I have hands-on experience with HubSpot, Salesforce, ZoomInfo and Apollo, and I thrive in fast-growing, multi-market environments, delivering scalable demand engines and high-impact campaigns.…I’m Hayley Storm Clover, a Marketing Operations & Lifecycle Leader based in London. I design and optimise full-funnel marketing systems for B2B SaaS, turning data into revenue through lifecycle strategy, lead scoring, segmentation and automation to accelerate conversions and pipeline velocity. I love turning complex data into clear, actionable insights and partnering with Sales to drive revenue. I have hands-on experience with HubSpot, Salesforce, ZoomInfo and Apollo, and I thrive in fast-growing, multi-market environments, delivering scalable demand engines and high-impact campaigns.

Available to hire

I’m Hayley Storm Clover, a Marketing Operations & Lifecycle Leader based in London. I design and optimise full-funnel marketing systems for B2B SaaS, turning data into revenue through lifecycle strategy, lead scoring, segmentation and automation to accelerate conversions and pipeline velocity.

I love turning complex data into clear, actionable insights and partnering with Sales to drive revenue. I have hands-on experience with HubSpot, Salesforce, ZoomInfo and Apollo, and I thrive in fast-growing, multi-market environments, delivering scalable demand engines and high-impact campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Performance Marketing at nShift

November 1, 2023 - Present

Own regional performance marketing strategy across acquisition, lifecycle, automation maturity and revenue contribution within a fast-scaling SaaS environment. Built and scaled a lifecycle and demand engine, aligning HubSpot, Salesforce, ZoomInfo and Apollo to drive pipeline and revenue across EMEA. Designed ICP, lead scoring, and intent frameworks to prioritise high-value accounts (151 in-market accounts, 16 opportunities, 71% close rate). Drove +47% database growth and +12% YoY marketable audience increase through intent-led and lookalike programmes. Implemented structured lead qualification and lifecycle models, improving lead quality, conversion visibility, and sales efficiency. Built end-to-end funnel dashboards (lead → revenue), enabling Sales and regional teams to track performance and act on pipeline. Delivered high-frequency multi-market campaigns, increasing account engagement coverage by 40% and expanding LinkedIn audience reach by 50%.

Marketing Manager at Intersoft

June 1, 2019 - October 1, 2023

Built and scaled marketing ops and lifecycle capability. Delivered 25% MoM MQL growth through lifecycle optimisation. Implemented HubSpot automation increasing conversion by 35%. Built lead scoring and nurture frameworks. Increased organic traffic by 25% through SEO. Delivered weekly customer success stories contributing to 34% of attribution.

Assistant Project Manager – Digital Marketing (P&G onsite) at Communisis

January 1, 2019 - June 1, 2019

Delivered digital point-of-sale campaigns for global FMCG brands. Produced performance insight reporting for brand and budget stakeholders. Managed campaign workflow execution across agencies and suppliers.

Marketing Specialist EMEA at Air Products

January 1, 2017 - January 1, 2019

Executed multi-channel lead generation campaigns across EMEA markets. Managed global account engagement programmes supporting sales pipeline. Delivered monthly analytics reporting to senior stakeholders.