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I'm a design leader with 20+ years of experience delivering multi-channel branding and campaigns. I thrive on turning ideas into measurable results, building brands, and guiding talented teams to deliver high-quality design across retail, online, TV, and trade shows. Based in County Durham, I’ve led brand launches (three new brands plus major rebrands), driven growth for Flooring Superstore and Crafter’s Companion campaigns, and partnered with C-suite leaders to align design with business goals. I’m passionate about creative strategy that resonates with customers and drives performance.…I'm a design leader with 20+ years of experience delivering multi-channel branding and campaigns. I thrive on turning ideas into measurable results, building brands, and guiding talented teams to deliver high-quality design across retail, online, TV, and trade shows. Based in County Durham, I’ve led brand launches (three new brands plus major rebrands), driven growth for Flooring Superstore and Crafter’s Companion campaigns, and partnered with C-suite leaders to align design with business goals. I’m passionate about creative strategy that resonates with customers and drives performance.

Dean Clarkson

Designer, Graphic Designer, Brand Designer, +2

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I'm a design leader with 20+ years of experience delivering multi-channel branding and campaigns. I thrive on turning ideas into measurable results, building brands, and guiding talented teams to deliver high-quality design across retail, online, TV, and trade shows. Based in County Durham, I’ve led brand launches (three new brands plus major rebrands), driven growth for Flooring Superstore and Crafter’s Companion campaigns, and partnered with C-suite leaders to align design with business goals. I’m passionate about creative strategy that resonates with customers and drives performance.…I'm a design leader with 20+ years of experience delivering multi-channel branding and campaigns. I thrive on turning ideas into measurable results, building brands, and guiding talented teams to deliver high-quality design across retail, online, TV, and trade shows. Based in County Durham, I’ve led brand launches (three new brands plus major rebrands), driven growth for Flooring Superstore and Crafter’s Companion campaigns, and partnered with C-suite leaders to align design with business goals. I’m passionate about creative strategy that resonates with customers and drives performance.

Available to hire

I’m a design leader with 20+ years of experience delivering multi-channel branding and campaigns. I thrive on turning ideas into measurable results, building brands, and guiding talented teams to deliver high-quality design across retail, online, TV, and trade shows.

Based in County Durham, I’ve led brand launches (three new brands plus major rebrands), driven growth for Flooring Superstore and Crafter’s Companion campaigns, and partnered with C-suite leaders to align design with business goals. I’m passionate about creative strategy that resonates with customers and drives performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Creative Lead at Crafter’s Companion

April 1, 2016 - March 1, 2021

Oversaw designs for multiple channels, directed photography for marketing and packaging, designed trade show booths for Paperworld 2020 and London’s Stationery Show 2019, and managed and mentored a high-performing design team.

Design Manager at Connection Retail

March 1, 2021 - Present

Created Snug Carpets, Dream Decking, and Asenso Flooring; rebranded Flooring Superstore and DWF Direct Wood Flooring; led paid channel campaigns that increased sales by 25%; managed budgets for store fitouts, signage, and branding; built store design that leads the way in flooring retail; led a team of five designers.

Freelance Brand & Print Designer at Durham

March 1, 2009 - April 1, 2016

Produced designs that gave clients a strong, memorable identity; ran own design business with 20+ clients across the UK, Germany, Spain, and the USA; delivered branding and campaigns from concept to completion.

Communications Officer at Sure Start Teesdale, PCT

November 1, 2004 - March 1, 2009

Designed and produced materials to promote Sure Start; collaborated with healthcare professionals to create clear public documents; partnered with marketing to deliver designs on time and to target.

Graphic Designer at Exploring Britain

May 1, 2003 - August 1, 2004

Designed pages, layouts, and graphic elements for various projects; edited and retouched photos; created materials such as brochures and stationery.