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Hello, I'm Cass Clay—a social-first digital marketer with over 10 years’ experience delivering creative, data-driven campaigns across paid and organic social, content, email and web. I’m known for making things happen in small teams, translating insight into action, and creating digital experiences that genuinely connect with people.\n\nI’m passionate about using marketing to make a positive impact and enjoy turning strategy into tangible results, helping brands grow while making a difference.…Hello, I'm Cass Clay—a social-first digital marketer with over 10 years’ experience delivering creative, data-driven campaigns across paid and organic social, content, email and web. I’m known for making things happen in small teams, translating insight into action, and creating digital experiences that genuinely connect with people.\n\nI’m passionate about using marketing to make a positive impact and enjoy turning strategy into tangible results, helping brands grow while making a difference.

Cass Clay

Digital Marketer, Social Media Manager, Content Producer, +2

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Hello, I'm Cass Clay—a social-first digital marketer with over 10 years’ experience delivering creative, data-driven campaigns across paid and organic social, content, email and web. I’m known for making things happen in small teams, translating insight into action, and creating digital experiences that genuinely connect with people.\n\nI’m passionate about using marketing to make a positive impact and enjoy turning strategy into tangible results, helping brands grow while making a difference.…Hello, I'm Cass Clay—a social-first digital marketer with over 10 years’ experience delivering creative, data-driven campaigns across paid and organic social, content, email and web. I’m known for making things happen in small teams, translating insight into action, and creating digital experiences that genuinely connect with people.\n\nI’m passionate about using marketing to make a positive impact and enjoy turning strategy into tangible results, helping brands grow while making a difference.

Next availability:

May 11, 2026

Liverpool, United Kingdom

Hello, I’m Cass Clay—a social-first digital marketer with over 10 years’ experience delivering creative, data-driven campaigns across paid and organic social, content, email and web. I’m known for making things happen in small teams, translating insight into action, and creating digital experiences that genuinely connect with people.\n\nI’m passionate about using marketing to make a positive impact and enjoy turning strategy into tangible results, helping brands grow while making a difference.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing And Digital Manager at Goldups Lane Ltd

July 1, 2024 - Present

Lead end-to-end digital campaigns for AIM Sports events across paid and organic social; Create Meta advertising, organic content and competition campaigns; Manage PR, grassroots marketing and large-format advertising; Work closely with venues, designers and internal teams to align strategy and delivery; Track budgets, sales performance and campaign results; Email marketing strategy; Email marketing creation – Mailchimp and Klaviyo; Social Media Marketing and Strategy; Digital external marketing, including digital advertising screens; Running international tours via lead gen ads and emails; SEO for clients' websites and handling the company website updates.

Customer Service Executive (Remote) at Tickets For Good UK

January 1, 2022 - January 1, 2024

Manage high-volume Zendesk support and digital member communications; Streamlined ticketing and support processes, improving response times; Collaborate directly with directors to improve workflows and customer experience; Handle sensitive, complex queries with clarity and empathy.

Content & Tech Manager at Lotties Gifts Boutique

January 1, 2018 - January 1, 2022

Developed and delivered social media and email marketing strategies; Analysed Facebook insights to optimise content performance; Oversaw order processing, suppliers and a small team; Worked with designers and developers to integrate content and technology.

Head of Digital & Social Strategy at Coffeepot Digital

January 1, 2014 - January 1, 2018

Led multi-platform social media campaigns (Facebook, X, Instagram, Pinterest); Managed paid social, email marketing and analytics reporting; Produced blogs, emails and social content for diverse clients; Increased client engagement by 35% and improved ROI by 20%.

Content Specialist at Firecask

January 1, 2012 - January 1, 2014

Created SEO-optimised blogs, web content, press releases and handbooks; Worked directly with clients to tailor tone, messaging and content goals; Improved organic traffic and content efficiency.