Joy Atuzie Joyatuzie

Language

English
Fluent

Work Experience

Growth Marketing Manager at Hive Mind AI
December 1, 2025 - April 20, 2026
Designed and executed multi-channel marketing campaigns, collaborating with product, sales, and analytics teams to drive user acquisition and revenue growth. Led A/B testing and experimentation to optimize conversion rates, customer lifetime value, and overall campaign performance. Developed customer segmentation strategies and oversaw content creation with creative teams to improve targeting, messaging, and engagement.
Digital Marketing Specialist at TSI
April 1, 2025 - April 1, 2026
Drove user sign-ups and engagement for Contestiva and other products through targeted campaigns and conversion optimization.
SEO Specialist at Derm Artisan
December 1, 2024 - April 1, 2026
Conducted keyword research and optimized website, blog, and landing pages for organic search performance. Executed local SEO strategies (audits, metadata, schema, internal linking, site structure). Tracked performance, built backlinks, and produced SEO-optimized content to drive sustained traffic growth.
SEO Content Manager at Try Ajo
July 1, 2024 - April 1, 2025
Conducted in-depth keyword research to identify opportunities for content optimization and new content creation. Optimized website architecture, internal linking, and navigation for enhanced crawlability and user experience. Drafted SEO-friendly content, including blogs, landing pages, and multimedia assets.
SEO Consultant at Digital Gaming Services
April 1, 2024 - April 1, 2025
Optimized titles, meta descriptions, header tags, and images for all campaigns under management to enhance organic search visibility and traffic. Created optimization plans for AI-generated and traditional content, ensuring alignment with micro and macro SEO principles and search intent. Managed social campaigns and PPC channels on an ad-hoc basis.
SEO Writer at Pedicel Marketing
January 1, 2022 - June 1, 2022
Created SEO-optimized content that dominated search rankings and captivated audiences. Conducted extensive keyword research and seamlessly integrated SEO best practices into compelling narratives. Continuously evaluated content performance, refining strategies for maximum reach and engagement.
Content Strategist at Mobirevo Technologies
August 1, 2020 - February 1, 2022
Engineered data-driven content strategies that aligned with business objectives and audience demand. Directed content planning, creation, and distribution to maximize reach and engagement. Analyzed performance metrics, optimized content for higher conversions and sustained growth.

Education

B.S. Education Biology at University of Port Harcourt
January 1, 2015 - January 1, 2021

Qualifications

HubSpot Academy Certifications: Content Marketing, Social Media Marketing, Inbound Marketing, Digital Marketing, Digital Advertising, Email Marketing, SEO
January 11, 2030 - April 29, 2026
Semrush Academy: Semrush for Digital Agencies, SEO Toolkit, Local, Mobile, International, Competitive Analysis, Keyword Research, Link Building
January 11, 2030 - April 29, 2026
Tony Elumelu Foundation Entrepreneurship Programme — Certificate of Achievement (2019 TEF Alumni)
January 1, 2019 - December 31, 2019

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail, Financial Services