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I'm Vidhi Bajaj, an MBA candidate specializing in Business Analytics with expertise in marketing analytics, data analysis, and performance optimization. I have hands-on experience in campaign measurement, dashboard reporting, and growth strategy, and I'm proficient in SQL, Tableau, Excel, Python, SAS, and R/R Studio.…

Vidhi Bajaj

Data Scientist, Growth Marketer, Marketing Strategist, +2

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I'm Vidhi Bajaj, an MBA candidate specializing in Business Analytics with expertise in marketing analytics, data analysis, and performance optimization. I have hands-on experience in campaign measurement, dashboard reporting, and growth strategy, and I'm proficient in SQL, Tableau, Excel, Python, SAS, and R/R Studio.…

Available to hire

I’m Vidhi Bajaj, an MBA candidate specializing in Business Analytics with expertise in marketing analytics, data analysis, and performance optimization.

I have hands-on experience in campaign measurement, dashboard reporting, and growth strategy, and I’m proficient in SQL, Tableau, Excel, Python, SAS, and R/R Studio.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Analyst Intern at GermPharm LLC

February 1, 2026 - Present

Analyzed 10K+ customer transaction records to identify purchasing trends, contributing to a 15% improvement in targeted campaign performance and conducted A/B testing on email and digital campaigns, increasing click-through rates by 18% with AI Governance. Identified customer segmentation opportunities that supported a 12% increase in repeat purchase rates.

Social Media Influencer & Brand Collaborator at Self-employed

July 1, 2021 - Present

Built 100K+ follower community focused on business and digital trends and executed campaigns with BMW, T-Series, and Power Gummies (500K+ views) which increased engagement by 40% and affiliate usage by 20% through data-driven strategy. Improved reach by 30% using analytics, A/B testing, and content optimization.

Marketing & Analytics Intern at Amity University

May 1, 2023 - July 1, 2023

Increased campaign engagement by 20% using Excel & Tableau analysis. Led social campaigns improving engagement by 25% and reach by 18%.

Sponsorship Lead at International Business Summit

August 1, 2023 - Present

Secured $30K+ in sponsorships; led 15-member team for 5,000+ attendees.