Hi there! I’m Aierken Zulihum Aer, a results-driven digital marketing and content creator with a passion for multi-channel campaigns, social media content development, and performance-focused strategies. I excel at turning data into engaging content that boosts engagement, brand visibility, and conversions. I thrive in fast-paced environments and enjoy collaborating with cross-functional teams to drive SaaS growth, education-sector campaigns, and compelling brand storytelling. I’m fluent in English and Mandarin, which helps me connect with diverse audiences and navigate global campaigns. My strengths include strategic content planning, audience-first messaging, and hands-on execution across paid, organic, and social channels. I’m eager to bring creative energy and analytical rigor to new marketing challenges.

Aierken Zulihum Aer

Hi there! I’m Aierken Zulihum Aer, a results-driven digital marketing and content creator with a passion for multi-channel campaigns, social media content development, and performance-focused strategies. I excel at turning data into engaging content that boosts engagement, brand visibility, and conversions. I thrive in fast-paced environments and enjoy collaborating with cross-functional teams to drive SaaS growth, education-sector campaigns, and compelling brand storytelling. I’m fluent in English and Mandarin, which helps me connect with diverse audiences and navigate global campaigns. My strengths include strategic content planning, audience-first messaging, and hands-on execution across paid, organic, and social channels. I’m eager to bring creative energy and analytical rigor to new marketing challenges.

Available to hire

Hi there! I’m Aierken Zulihum Aer, a results-driven digital marketing and content creator with a passion for multi-channel campaigns, social media content development, and performance-focused strategies. I excel at turning data into engaging content that boosts engagement, brand visibility, and conversions. I thrive in fast-paced environments and enjoy collaborating with cross-functional teams to drive SaaS growth, education-sector campaigns, and compelling brand storytelling.

I’m fluent in English and Mandarin, which helps me connect with diverse audiences and navigate global campaigns. My strengths include strategic content planning, audience-first messaging, and hands-on execution across paid, organic, and social channels. I’m eager to bring creative energy and analytical rigor to new marketing challenges.

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Language

English
Fluent

Work Experience

Digital Marketing Campaign Development at Humber College
January 1, 2023 - Present
Planned and executed multi-channel marketing campaigns across digital platforms. Created audience-focused content to improve engagement and brand visibility. Supported messaging strategy, content planning, and campaign coordination. Applied data-driven thinking to evaluate and improve marketing performance.
Content Marketing & Social Media Strategy at Humber College
January 1, 2022 - January 1, 2024
Produced social media content aligned with audience engagement goals. Conducted trend research to guide content direction and strategy. Supported campaign storytelling and brand positioning initiatives. Participated in simulated paid advertising and targeting exercises.
Analytics & Marketing Performance Support at Humber College
January 1, 2023 - Present
Tracked and organized campaign performance data in academic projects. Created reports using Excel to summarize engagement and content results. Identified content patterns to improve marketing effectiveness. Supported presentation of marketing insights and campaign findings.
SaaS & Product Marketing Projects at Humber College
January 1, 2023 - Present
Developed marketing concepts for digital products and SaaS-based campaigns. Created messaging focused on user acquisition and product value. Supported user journey and content strategy planning. Explored digital community engagement and growth strategies.

Education

Postgraduate Certificate – Marketing / Marketing Management at Humber College
January 1, 2024 - December 1, 2024
Postgraduate Certificate – Advertising Media Management at Humber College
September 1, 2022 - August 1, 2023
Bachelor of Arts – English at Xinjiang University
September 1, 2016 - June 1, 2021

Qualifications

Postgraduate Certificate – Advertising Media Management
September 1, 2022 - August 1, 2023
Postgraduate Certificate – Marketing / Marketing Management
January 1, 2024 - December 1, 2024

Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services