Hi, I'm Maria Castro, a Social Media Strategist and Creative Director with 6+ years across agencies, entertainment and lifestyle brands in Brazil and Ireland. I specialize in content strategy, creative direction and campaign execution that drives measurable growth across digital platforms. I have led end-to-end creative production, built and managed teams, delivered high-impact campaigns like Black Friday, and partnered with on-site brand activations. I thrive on turning bold ideas into cohesive visuals and engaging stories that resonate with diverse audiences.

Maria Castro

Hi, I'm Maria Castro, a Social Media Strategist and Creative Director with 6+ years across agencies, entertainment and lifestyle brands in Brazil and Ireland. I specialize in content strategy, creative direction and campaign execution that drives measurable growth across digital platforms. I have led end-to-end creative production, built and managed teams, delivered high-impact campaigns like Black Friday, and partnered with on-site brand activations. I thrive on turning bold ideas into cohesive visuals and engaging stories that resonate with diverse audiences.

Available to hire

Hi, I’m Maria Castro, a Social Media Strategist and Creative Director with 6+ years across agencies, entertainment and lifestyle brands in Brazil and Ireland. I specialize in content strategy, creative direction and campaign execution that drives measurable growth across digital platforms.

I have led end-to-end creative production, built and managed teams, delivered high-impact campaigns like Black Friday, and partnered with on-site brand activations. I thrive on turning bold ideas into cohesive visuals and engaging stories that resonate with diverse audiences.

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Language

English
Advanced
Portuguese
Fluent
Spanish; Castilian
Beginner

Work Experience

Add your work experience history here.

Education

Bachelor's Degree in Advertising & Marketing at ESPM – School of Advertising & Marketing, Brazil
January 11, 2030 - April 29, 2026

Qualifications

Social Media Strategy
January 11, 2030 - April 29, 2026
Artificial Intelligence for Creative Workflows
January 11, 2030 - April 29, 2026
Branding & Visual Identity
January 11, 2030 - April 29, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services