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I'm a Senior Marketing Executive with a strong grasp of marketing fundamentals and a drive to improve systems through a modern, digital-first approach. I'm experienced across non-profit and global B2B organisations such as Informa, where I combine creative planning with strategic reasoning to deliver data-driven campaigns and measurable results. I hold a Marketing degree from Middlesex University Business School and excel at enhancing brand visibility, driving growth, and executing multi-channel strategies.…I'm a Senior Marketing Executive with a strong grasp of marketing fundamentals and a drive to improve systems through a modern, digital-first approach. I'm experienced across non-profit and global B2B organisations such as Informa, where I combine creative planning with strategic reasoning to deliver data-driven campaigns and measurable results. I hold a Marketing degree from Middlesex University Business School and excel at enhancing brand visibility, driving growth, and executing multi-channel strategies.

Jihan Ali

Content Creator, Brand Strategist, Marketing Strategist, +1

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I'm a Senior Marketing Executive with a strong grasp of marketing fundamentals and a drive to improve systems through a modern, digital-first approach. I'm experienced across non-profit and global B2B organisations such as Informa, where I combine creative planning with strategic reasoning to deliver data-driven campaigns and measurable results. I hold a Marketing degree from Middlesex University Business School and excel at enhancing brand visibility, driving growth, and executing multi-channel strategies.…I'm a Senior Marketing Executive with a strong grasp of marketing fundamentals and a drive to improve systems through a modern, digital-first approach. I'm experienced across non-profit and global B2B organisations such as Informa, where I combine creative planning with strategic reasoning to deliver data-driven campaigns and measurable results. I hold a Marketing degree from Middlesex University Business School and excel at enhancing brand visibility, driving growth, and executing multi-channel strategies.

Available to hire

I’m a Senior Marketing Executive with a strong grasp of marketing fundamentals and a drive to improve systems through a modern, digital-first approach.

I’m experienced across non-profit and global B2B organisations such as Informa, where I combine creative planning with strategic reasoning to deliver data-driven campaigns and measurable results. I hold a Marketing degree from Middlesex University Business School and excel at enhancing brand visibility, driving growth, and executing multi-channel strategies.

Skills

Copywriting

Email Marketing

SEO

Experience Level

Copywriting

Expert

Email Marketing

Expert

SEO

Expert

Language

English

Fluent

Work Experience

Senior Marketing Executive at Informa Connect

January 1, 2024 - Present

Designed and executed integrated marketing strategies to increase brand awareness and drive engagement across B2B channels. Managed budgets, annual communication plans, and monthly performance reporting to optimise ROI. Leveraged AI tools to produce targeted, dynamic content for campaigns and digital channels. Led B2B LinkedIn and Facebook campaigns, generating high-quality leads and measurable business growth. Conducted market research and competitor analysis to inform strategic marketing decisions. Partnered with sales and creative teams to develop collateral and campaign assets. Oversaw content calendars and digital campaigns to ensure consistent brand messaging. Managed PPC campaigns and implemented conversion rate optimisation strategies, improving campaign performance.

Marketing Assistant at Informa Connect

October 1, 2022 - January 1, 2024

Managed email marketing campaigns and website content updates. Scheduled and monitored social media posts using Hootsuite; analysed weekly performance reports. Collaborated with PR agencies to coordinate media coverage and communications. Created marketing collateral for exhibitors and events. Developed and managed editorial content for core company websites.

Marketing Consultant at Calzy. Vision

December 1, 2022 - April 1, 2023

Developed tailored marketing strategies to meet client objectives and drive business growth. Created comprehensive communications plans aligned with client goals. Held regular progress meetings to monitor campaigns and ensure client satisfaction. Conducted market research and competitor analysis to inform strategic recommendations.

Sales and Marketing Intern at Vodafone Group

July 1, 2018 - January 1, 2019

Analyzed website performance and implemented SEO strategies to improve online visibility. Conducted market research and managed CRM data to support targeted campaigns. Leveraged demographic insights to develop personalised messaging and audience segmentation. Assisted in the creation of marketing collateral and promotional materials for campaigns.

Social Media Content Writer / Social Media Consultant at Self-Employed

November 1, 2019 - October 1, 2022

Promoted blog posts on social media platforms, increasing organic traffic. Managed blog aesthetics and troubleshot issues. Utilised Google Analytics to measure and optimise content performance. Created SEO-friendly blog content.