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I'm Melanie Y. Lee, a highly creative and results-oriented Senior Visual Designer with experience leading and executing visual design strategies across digital and print media. I specialize in brand development, illustration, animation, packaging, and multi-channel campaign design for prominent brands.…

Melanie Y. Lee

Graphic Designer, Art Director, Creative Director, +1

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I'm Melanie Y. Lee, a highly creative and results-oriented Senior Visual Designer with experience leading and executing visual design strategies across digital and print media. I specialize in brand development, illustration, animation, packaging, and multi-channel campaign design for prominent brands.…

Available to hire

I’m Melanie Y. Lee, a highly creative and results-oriented Senior Visual Designer with experience leading and executing visual design strategies across digital and print media.

I specialize in brand development, illustration, animation, packaging, and multi-channel campaign design for prominent brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Visual Designer at Block

September 1, 2022 - March 1, 2025

Led and supported design initiatives to improve employee experience and align with business objectives and Block's brand identity. Created visual assets and illustration templates for external blogs and multi-channel campaigns, enhancing brand awareness and consistency across Block's ecosystems. Led quarterly earnings reports, including redesign of Shareholder Letter and Investor Presentation, and guided Inclusion & Diversity visuals and Day campaigns; managed internal CSS platforms and collaborated with cross-functional teams to align design goals with business strategy.

Senior Visual Designer at Vintner's Daughter

March 31, 2020 - March 31, 2022

Collaborated with Art Director and Head of Brand to lead all touchpoints of visual design; introduced animation and illustration to digital experiences, enhancing engagement across social media, email marketing, and UI; designed multi-platform assets and managed print collateral, packaging, and product design from concept through print production and pre-press checks; mentored a junior designer and implemented templating systems to ensure on-brand consistency.

Senior Graphic Designer at OnQ

May 1, 2017 - April 1, 2020

Led design processes for point-of-purchase retail displays for major retailers; created innovative designs for clients including Google Home, Fitbit, Apple, and Samsung; collaborated with 3D designers to iterate display visuals; led UI concepts for Converge prototype and managed lithographic print processes and art file production for high-quality output; developed Costco-specific online store content and UI and created onboarding materials for incoming designers.

Designer at 4SI3NNA / DEE ELLY

March 1, 2013 - August 1, 2014

Designed contemporary women’s clothing lines with CAD textile patterns; produced fashion illustrations; managed a team of pattern makers, fabric cutters, and sewers to ensure quality from concept to final product.

Creative Developer & Office Manager at The Triumph Group

March 31, 2011 - February 28, 2013

Contributed to marketing efforts by creating digital and print graphics aligned with brand; maintained website visuals and assets; organized client meetings and company events; managed IT and office operations to improve efficiency.