Hi there, I’m Joel—a graphic designer and design lead with a passion for building cohesive brand identities across digital and print. I enjoy translating brand stories into engaging visuals, from landing pages and social assets to print collateral that resonates with wholesale partners and customers alike. I thrive in collaborative settings, value constructive feedback, and aim to deliver clear, impactful design solutions that support business goals. When I’m not designing, I’m exploring new brand systems, refining processes, and helping teams align on creative direction to inspire confidence and drive results.

Joel Toledano

Hi there, I’m Joel—a graphic designer and design lead with a passion for building cohesive brand identities across digital and print. I enjoy translating brand stories into engaging visuals, from landing pages and social assets to print collateral that resonates with wholesale partners and customers alike. I thrive in collaborative settings, value constructive feedback, and aim to deliver clear, impactful design solutions that support business goals. When I’m not designing, I’m exploring new brand systems, refining processes, and helping teams align on creative direction to inspire confidence and drive results.

Available to hire

Hi there, I’m Joel—a graphic designer and design lead with a passion for building cohesive brand identities across digital and print. I enjoy translating brand stories into engaging visuals, from landing pages and social assets to print collateral that resonates with wholesale partners and customers alike. I thrive in collaborative settings, value constructive feedback, and aim to deliver clear, impactful design solutions that support business goals.

When I’m not designing, I’m exploring new brand systems, refining processes, and helping teams align on creative direction to inspire confidence and drive results.

See more

Experience Level

Expert
Expert
Intermediate

Work Experience

Graphic Designer / Design Lead at Jeaniologie
January 1, 2025 - October 1, 2025
Managed, designed and uploaded digital assets to denimsociety.com and visionstreetwear.com, including landing pages, banners, ads, and email newsletters to Shopify & Klaviyo. Updated brand catalogs for wholesale buyers and supported catalog production across channels. Collaborated with marketing and merchandising teams to ensure assets reflected current campaigns and brand guidelines.
Design Lead at InterGen Studio
November 1, 2021 - April 1, 2024
Led graphic design and marketing meetings to discuss and review current projects. Curated an entire brand identity: stationery, print materials, posters, flyers, brochures while adhering to brand identity. Receiving constructive criticism and applying it to revised work. Managed the brand's social media platforms.
Graphic Designer at Laura Canada
May 1, 2022 - September 1, 2022
Designed numerous digital and print assets daily such as email newsletters, paid media ads, store hoardings, flyers, postcards, and collection catalogs. Participated in contributing insight towards the creative direction for future collections. Evaluated sales-based performance with the email marketing team (Open Rate) to improve design for future newsletters.

Education

AEC in Graphic Design at LaSalle College
January 1, 2020 - December 31, 2021
Diploma of College Studies in Psychology at Dawson College
January 1, 2017 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services

Experience Level

Expert
Expert
Intermediate

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